Monday, May 19, 2008

Getting Started With Bum Marketing

The phrase bum marketing was coined by Travis Sago as his own way of article marketing, and Bum Marketing is a fast and easy way of earning money. You can get great search engine rankings by concentrating on keywords and targeting a niche audience. You should ideally include a resource or bio box at the end of your article which contains a link to the product or service which you want to publicize.

  • First choose which niche market or product you would like to endorse. After you have decided on the target market do some research and find out which product will sell the most. You could also search Google to help in your research. Click bank is a nice place to begin with.
  • Study the market and product carefully and decide which keywords you should concentrate on. These should be directly pertinent to the product that you are advertising. You want search engines to pick up these keywords that you come up with and aid in developing the search engine ranking of your article.
  • You should have a good understanding about what your product, service or niche market is about after researching it. Then promptly write articles based on what you found out. These dont have to be very long articles, about three hundred to five hundred words articles will suffice. It would be a good idea to not include all information about the product in one article, but to cut up the subject into many aspects, one of which you can focus on in each article. Thus, the whole group of articles that you write will cover all features of the product. The point you have to keep in mind is to write a lot of articles in a short amount of time.
  • You should include a resource box at the end of your article which should contain a link to the product youre promoting. Make sure that you do not make it sound like you are trying to sell the product. Just make it seem like a very good offer which the reader will be attracted by and want to visit the link to know more about the offer.
  • After completing your article, submit it to article directories on the internet. Searching Google will give you thousands of options, but EzineArticles.com is thought to be the most popular article directory.
People can find your articles if they have a high ranking on search engines, but that depends on how inundated that niche market is. The other way is when e-zine and blog owners include articles from article directories as content. If featured on a popular e-zine or blog, your article could be read by thousands.

Bum marketing is a great and free way to publicize online as it requires very little investment. Your articles will ideally generate a few sales, or get no response or lead to many sales. Bum marketing concentrates on producing many articles to increase the chances of success.

Benjamin Seow is the Founder of NetpreneurCollege.com

Visit his website at http://www.NetpreneurCollege.com to access hundreds of resources for internet entrepreneurs.

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