Monday, May 19, 2008

Search Engine Optimisation Services Specialist Discusses What Is Search Engine Optimisation, Part 11

RSS feeds on a website are extremely powerful from a search engine optimisation point of view because they are always updating the website that they are placed on with new keyword rich content. This is what the search engine spiders like. This results in your website being ranked higher on the search engines. The power and use of RSS feeds is a very important search engine optimisation technique. There are many effective blogging systems on the internet and the majority of them are free to join.

Blogging is an essential and critical part of search engine optimisation which is a technique used to create unique content, every day, pointing to the website that you want to get onto the first page of the search engines. You can setup an RSS feed from the blog that you create as most blogs provide you with RSS feeds for your content, blog categories and an RSS feed for the whole blog. Use the RSS feeds by placing them on your websites.

This is important to you from an SEO perspective because it will ensure that you never have a static website. If your website remains static on the internet, you will be at a disadvantage right from the moment you place your website on the internet. A static website or a self replicated website, both are the same, where the members of that website's program do not now enough about search engine optimisation, will probably not create enough unique content or back links to that website.

So after a period of time the search engine spiders arrive and index your website, say every twenty six to thirty days. Every time the spiders index your website they will find that no change in content has been made. Making no content changes on a regular basis to your website, which includes the 'organic' back linking technique, is committing search engine optimisation suicide. The spiders will view that website as dead. Eventually those spiders will fly past that website and ignore it, as the content never changes. That search engine could also knock that website off the internet completely.

Clyde Thorburn
Search Engine Optimisation Services Specialist
http://www.mortgageleadgenerationonline.com
clydesseoservices@freemarketingsystem.net
Landline: 2711 432 2225
Skype ID: clydethorburn
Yahoo IM: crthorburn

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