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There are many purposes for SEO which stands for Search Engine Optimization. SEO is a tactic to help webmasters increase traffic by ranking in the top 10 natural search listings of each major search engine.

Natural search engine listings are located at the left hand side of your screen when you visit sites such as Google or MSN. Traffic is free if you get ranked high within the natural search listings. That is the appeal of SEO.

There are literally millions of people using the major search engines to find information and to buy products and services. Therefore, if your website is positioned at the top of each major search engine for popular keywords then you could potentially have thousands of people visiting your online business for pennies on the dollar (in other words free).

Webmasters use Search Engine Optimization for many reasons including the following,

- Generating business leads
- Selling Products or services
- Branding
- Reduce cost of doing business (customer service)

SEO is a form of website promotion. Webmasters use SEO to optimize each important page of their website for particular keywords that their target market would use to find their products & services within the major search engines such as Google, Yahoo & MSN.

For example if I have website where I am selling laptop batteries then I would want each page that could potentially lead to a sale to be ranked within the top 10 search queries of engines such as Google, Yahoo & MSN.

For example someone going to Google and searching for "laptop batteries", ideally I would want to be ranked #1 for that search.

Large corporations are jumping on the Search Engine Optimization bandwagon because they are realizing how large their ROI (Return on Investment) can potentially be.

For example, business who focus on SEO to drive traffic to their online business can see returns of 4 : 1 which means for each dollar spent 4 is returned. Compare that to traditional ways of advertising such as TV, Magazines etc, where returns if you're lucky are 2: 1 or break even.

In conclusion SEO search engine optimization is used as a means to drive thousands or even millions of people to your website for pennies on the dollar. It is a cost effective way for businesses to advertise online. If you are interested in performing SEO on your business or personal website then I recommend you seek out a reputable SEO firm to work with.

For special tips and tricks on Search Engine Optimization, link building and increasing traffic to your website visit Trevorbart.com.

posted by bum-method69920 @ 10:45 AM