Wednesday, July 2, 2008

Online marketing starts with your website

Internet marketing allows you to reach a global audience. Internet marketing is marketing your business online. Online marketing starts with your website; make sure it???s attractive and easy to use. When they need information, modern-day consumers turn first to the Internet. All of your online marketing will make sure they will find

There's no doubt that somewhere along the way we have heard someone say "the money's in the list". Am I right?

And today might be the day when you have finally come to realize that YOU need a good opt-in list. So you started your pursuit by reading articles (or listening to audio recordings), did a little online searching, and maybe you have even been reading posts on your favorite forum.

But maybe you're not new to list-building. Maybe you started 6 months ago or 12 months ago; maybe even a few years ago. And you're paying monthly for that online account, but you're just not satisfied with the results that you're getting from your opt-in list.

You can accept this fact as truth: People have made small fortunes with their opt-in lists. And finally today you're in a place (in your heart and mind) where you're ready to dedicate some of your time and resources to growing YOUR OWN opt-in list.

It might be said that your list is your most important marketing tool. And whether that's true or not - if you don't have one, you're not achieving anywhere NEAR your income potential.

Let me reveal something to you. It's been MANY years since I have been marketing online. Over a decade in fact. But it took me over 9 of those years to come to the point that I hope you're at today. And by the 10th year, I figured out what I was doing wrong.

About a month ago I was speaking with another online marketer. And like me, he had been marketing online for quite a few years. What really surprised me, was that he revealed that he marketed online for SEVEN years without his own opt-in list.

WOW!

Now I supposed that I drew some comfort in the fact that I wasn't the only one in the crowd making this same mistake. But I was REALLY encouraged that when he cracked the whip, he was able to build up a list to over 7,000 subscribers in about one year.

Now while a large list of subscribers is important - the quality of that list is even MORE important. Your emails need to be opened, read, and hopefully links are clicked-on.

The best way to achieve this result is to begin with THAT end-goal in mind. You want your customers to trust you your products. So begin by writing articles on your area of expertise. Post them not only in forums but on article directory sites. This is the beginning phase of building your credibility, your online identity, and your brand. Always link-back to your site so that readers are able to see what your online business is all about, and what products you are offering.

Even if you are promoting others' products, it's truly hard for someone to trust and believe your recommendation if they haven't first developed a relationship with you. THAT's your goal and purpose.

The next thing is to keep a common theme in the material you send to your list. For example, if you are building a list of pet owners, there's likely no point in mailing out an offer for a new weight-loss product since it will just confuse your readers. Keep your e-courses product offers and other material to a common thread. Again you're building rapport and credibility with your subscribers.

Third, is to keep in touch with those on your list. In the past I built lists, and many months would go by between mailings. So when I finally did launch a new product and send a mailing to my list, it was ineffective. Why? They didn't remember who I was.

How often you should mail your list will vary. Personally I think that daily is just a bit too frequent, but I also subscribe to lists that the sender mails the subscribers typically twice daily.

The final point today is to make sure that when you build this list you're using a reliable online service. The small monthly free is very worthwhile, and you'll be able to make that back in profits many times over.

In conclusion it's never too late to start focusing some of your resources on building your list. So why not start today.

This article is a transcript from an audio series available at http://www.traffictidbits.com

Additional audios and articles are available on generating free targeted niche traffic covering such topics as YouTube, Article Writing, Email Marketing and more.

PLR (Private Label Rights) versions of these audio recordings, complete with typed scripts are also available.

Recordings are voiced by Virginia Culp

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