Using Your Local Community To Build Your Small Business On The Web
For a Local company one of the biggest aspects of SEO is getting people in your community to link to you. Almost everyone has an online page of some sort whether it is through MySpace or an actual website. Your friends want you to succeed and so will often be willing to place a link to your site somewhere in their page, along with some words about what you do. This last point the text being about what you do is important because the incoming links help more if they are surrounded by information that relates to your website. Without this information the relevance of the links goes down.
One thing that sets Washington apart is how wired it is, there are many more people online here then any other part of the country, what's more it is the most literate part of the United States as well. For these reasons various forms of online PR and article marketing are likely to do very well for getting people in the local community to link to your site, especially if you have something on your site of interest to link to. Having something to link to is important, almost everyone has a website but very few people have enough incoming links to get a good position. In order to get a good position it is important that you create unique content, content that will make people who see your site want to link to you. In a small community it may be more important to get local sites to link to you, as these will allow you to look more important to the search engines local based searches.
Having content on your website that is worth linking to may be easier then you think (depending on what you do). Small businesses owners like you have a wealth of knowledge that people are often looking for. The use of tools in hardware, paint color schemes that are popular, clothing styles that are unique, information on books and authors. All of these things are pieces of information that you as a small business owner can have special access to, and so can place on your website.
For a restaurant it may be even easier to provide something worth linking to in the form of recipes. People love recipes and so by providing some you stand a good chance of gaining incoming links.
Another way to get incoming links is to join the organizations in your local community; your chamber of commerce for example could provide a good link to your site. A school in your area could also provide a link to your website if you made a donation related to your business or where on something which they organized. By the same little leagues and other such entities will often link to donors, so you can ask about this. In all cases remember that it is best to get these links in such a way that discusses your business.
Remember also as you go out to get these links however that you don't want to do it too fast. It is advisable not to get more then 2 or 3 links a week and maybe even less, because Google will punish you if you get more. In a local community this is also easier to control because you can ask people to wait to link to you if necessary.
Ty Hulse is putting together information on internet marketing in the State of Washington at http://www.internetmarketingwashington.com
posted by bum-method69920 @ 6:17 AM
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