Friday, September 5, 2008

One Way Backlinks

Most people who have web sites wish that they had more traffic, that is to say that more people would be viewing their site. This is because if you are running an online business, the amount of revenue that your business generates tends to be closely correlated to the amount of traffic that your web site gets. If selling products, more visitors result in more sales. If displaying adverts such as Google's AdSense, more visitor result in more revenue from the adverts. In short, more visitors means more money.

One of the best way to increase traffic is to get more links (also known as "backlinks") to your site. This has a direct effect in bring more visitors - people surf the web by clicking on links. More importantly however are the indirect effect of increased backlinks - search engines tend to take backlinks into account when ranking sites in their results, and more backlinks tends to result in higher rankings and therefore increased traffic from search engines.

Traditionally, the way to get more links to your site is simply to exchange links with other sites. This can still be done, although of course these are two way links (both to and from your site). Exchanging links with other sites can also be quite tedious and time consuming, as you fill in forms, update your own link page, and monitor whether the sites that you've exchanged link with are maintaining their links to you. The answer to this is automation - you can use software like SEO Elite to take much of spade work out of link exchanges.

If you want to get one way links to your site the best method is to write your own original articles and submit to article directories. The articles' topics should relate to the subject matter of your own web site. Additionally, ideally each article should be a few hundred words and contain enough information to interest a reader.

Once you have written an article, you can submit to article directories. Such directories will generally accept good quality articles free, and many of them provide articles to other web sites, and your article may reprinted in this way. What you get back in return for giving away your articles, are backlinks to your site - at the bottom of each article you are generally allowed a resource box or "bio", may contain your URL or business details, etc.

There are at least several hundred different article directories - and you manually submitting to them all, could take an absolute age. As with exchanging links, the answer is automation - article submitter software can make the job very easy. Each accepted submission of course results in one resource box at the bottom of the article, and free one way backlink to your web site.

By S. Tanna. Discover SEO Software including Article Submitter and SEO Elite at http://www.downloadfocus.com/cat_internet_seo.php

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