Pathways to Success - Coaching and Marketing Strategies
The concept of coaching is a well accepted principle in any plan for success. Its value in the business world and athletic arena are tested and true guidelines to reaching goals and aspirations. You can find a coach to organize your closets, manage your personal schedule, and raise your children. And these coaches make a huge impact on the lives of those who consult them. There is no place where coaching is more essential and valuable than in the world of business development and management. Just one of these areas where coaching will really make a difference is in the area of marketing strategies for your new small business.
Finding a great concept and giving it life through a new business is an awesome task. But once your business is initiated and you are ready to grow you are faced with another awesome task-marketing that great product or service and spreading your message to as many people as possible. Many businesses jump right in and market wherever they see opportunity and there is no plan or design to their strategy. It is a "hit or miss" scenario where some successes are achieved but also some costly failures are incurred. You need a focused and carefully designed plan to navigate the complex world of marketing. Securing the services of a coach can bring this plan to life and ensure that all your efforts are cost effective and successful.
A business coach is someone with an intensive background in successful business management and has the resources to design successful strategies in every phase of your businesses growth and development. The business coach is a specialist, offering guidance in areas such as marketing, infrastructure development, financial foundations, and business plan development that can ensure a pathway to success.
Developing a market strategy takes into account product research, demographic analysis, cost benefit analysis, and many other facets of marketing to success. A coach with a track record of achievement, technological savvy, great research skills that can map out a plan that focuses on your product or service and the best ways to reach your target population. Having a detailed base of information and knowledge of product marketing is not something that every small business person has or has time to pursue. A coach can bring that wealth of knowledge to your business and devote the time it takes to analyze every nuance of your organization and its goals.
A coach is a resource that is motivated to help you achieve your dreams. The growth and prosperity of your business is their priority simply because their business depends on your success. Additionally, coaches are typically persons who have a high degree of commitment to sharing their skills and expertise with others and experiencing more accomplishments through the companies that they guide to success. Essentially, a coach is a partner in your accomplishments and a mentor to individual achievement.
When something as important as marketing is at stake, the "hit or miss" strategy invariably leads to failure. It is vital that your efforts be directed and focused on the segment of the population that is looking for you and your product. Knowing who that population is and effective ways to reach them is one of the things that coaches do best. They have the computer and research savvy to find the answer to your marketing questions. They also have the information on marketing solutions that are proven winners. They have the time and energy to put the answers with the solutions and design a plan that provides a rounded, cost effective, and comprehensive strategy to help every small business reach its potential.
Reaching your potential is what it is all about and using a coach to make that happen in real and concrete ways is simply good business. Additional articles in this series will explore the many ways that coaching creates pathways to success.
Melissa Vokoun is a successful Business Advisor, Coach and Trainer. From 1983 to 2005 she was COO and VP of Sales and Marketing for a national telecom equipment distributor. Her passion for business, working with clients in solving critical issues in the strategic, tactical and operational areas of growth continues. She is now President and Founder of NuVo Partners and Successful Business Advisors and The Coaching Queen. To learn more about the services available, please visit the website at: http://www.coachingqueen.com or call 847-392-6886.
posted by bum-method69920 @ 8:32 AM
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