How SEO Works for Your Real Estate Business
Most people put up a business to earn. But in making a profitable business, putting up a business doesn't stop there.
If you want your real estate business to work out and be successful, you have to make use of the most popular internet marketing. Businesses today, in order to succeed should adapt the world of e-business application via search engine optimization or SEO.
The main reason in putting up a business is to gain success, definitely, you do not want your company's website to be left unread and without any visitor at all because the search engines can't find your website.
Those businesses that do not optimize their websites experienced being hanged out and not being visited by internet users. In order for your website to be rank properly, you have to bear in mind that search engine optimization together with keyword targeting, meta tags and site layout are important.
Most people find information, products and services with the use of the internet. These people use the search engines to find what they are looking for. In order for your real estate business to gain traffic, you need to improve and enhance your website.
The competition is really tough, so you have to maintain the website's visibility in order to increase your leads. Never ignore the importance of optimized website; it can help your business to be successful. There are things that you should do in order to optimize your website.
Meta tags which can be found on the upper area of web pages serves to communicate information, you need to do improvements with these in order to enhance the volume of free traffic and the visibility received from the search engines.
There are things to consider in optimizing your website. Read on.
Creating a distinctive title tag on every page is a must. Do not focus on the company's name.
Create unique description tag on every page on your website which is suitable to the content of the page. Do not use too much keyword on the title and description tags, if you do, it will be considered as keyword spam by search engines.
Definitely, you want your real estate business to gain visibility, traffic, profit and be rank on the top, so in order to achieve all of these, you need to optimize your website. You can do optimizing by yourself or you can consult a SEO expert.
In order to gain better search engine traffic in using both SEO consultation and tactical links that can help your competitiveness, you have to make use of the best SEO Company.
There are plenty of SEO companies out there, but you have to choose the one that can one that can aid you to be on the top rank. Wondering on how to find the right SEO Company?
For you to find the right SEO company, all you need to do is type your topic or subject to the search engines such as Yahoo, Google and MSN. The search engines will give you hundreds of results but open only those on the top rank and view them. Find the SEO Company that made them on the top rank and contact them.
Eliza Maledevic Ayson
http://www.jump2top.com
Eliza Maledevic writes for http://Jump2Top.com - SEO Company
The Best Way to Format Your Winning Article
When it comes to article marketing, writing skill is important. If you possess such skill, congratulations, you are well ahead in the game. The question is, how can you format your article in such a way that produces the best results you want?
Usually, a good article starts with a striking and attention grabbing headline. But, the headline cannot be hype. Right after the headline, you should have a sub headline, which also should not be hype. The ability to create good headlines is very important, especially in the Internet World.
Bear in mind that other than the headline, there is no other means like a cover to judge your article by. The headline must attract the potential reader to read the article, and the sub headline should also serve the same purpose, stating what the article is all about.
An effective article will be between 300 and 500 words in length, consists of not less than three paragraphs. Paragraph with only 1 sentence should be avoided, unless that sentence is just a few words long and needs to stand out for special attention.
The opening paragraph is important because it contains the main key point you want the reader to know about the article, and what they will learn in the following sentences. Remember the thesis you wrote in high school or college? The same applies to articles writing too. You can either make a statement or ask a question, then prove it or answer it within the context of the article. It is crucial that you keep the reader interested and hence he will continue reading the next paragraph, and the next until he reaches the end of the articles.
You should wrap up your article at the last paragraph, summarizing what has been conveyed in the body of the article. Following the final paragraph, a resource box should be provided, which contains critical information about the author you and should include a link to your website, where the reader can learn more about the topic you have discussed in the article.
Last but not least, you want to let readers know that they are free to reprint your article or even post it at their blog as long as it stays intact and includes the resource box. This is where your article can become a viral marketing tool.
When you have finished writing your article, put it aside and read it again the following day. You will find that you may have been too subjective about the topic. Seek a second opinion about your article and ask for criticism.
CW Teo established http://www.eLearningGetRich.com as his Home Based Business. He advocates articles marketing as one key strategy in Internet Marketing. For quality articles, he recommends http://www.articlesmining.com Free Expert Articles Pack worth $67 is available for download here.
How to Locate a Good Search Engine Optimization Company?
Internet has become highly competitive place where a new website is launched every seven seconds. Professional SEO companies do the work of adding appropriate keywords to the websites so that they can be easily found by the search engines crawlers and spiders. But the question is how to select a SEO company to promote your website for better business?
A genuine and good SEO company does not follow a fix procedure of search engine optimization; instead they offer customized services to the clients according to their needs and requirements. Great deal of online research and hardwork is essential to develop a well optimized website. Different processes and analysis are required like market assessment, research for suitable keywords, content fortification, appropriate website designing, identifying proper web theme and layout of website, HTML code and web log analysis, properly planned search engine submission, etc for your website to rank high in popular search engines.
A good SEO company would caters to the need of various types of websites dealing in different types of products/services and provide search engine optimization services like article submission, directory submission, onsite optimization and many more for better enhancement of the website. Flash websites, ecommerce websites, database driven websites, corporate websites, retail websites, etc are few types of websites that can bring target customers through search engine optimization. Wide range of services are offered by any professional SEO company like- Search engine marketing, search engine optimization, pay-per-click advertising,etc. It depends on the client's decision to choose the right company by their judgment and market analysis.
Web design companies in India offer a wide range of web design services. Highly competent web Development Company offers all the services under one roof generally required by the clients. Logo design, Web design maintenance, Ecommerce web design solutions, corporate website design, flash website design and graphic designing are few services to name.
SEO Tips For Beginners
The purpose of Search engine optimization is to bring your website up and most viewed. Its aim is to make your website more viewed and more promoted. But unfortunately there are many website makers who are unaware of the purpose and benefit of SEO. A website that doesn't appear to the level of SEO requirements is useless.
There are a few points that are to be considered related to SEO. First thing to be noticed is the keyword. A keyword is a term or phrase that relates the visitor to your website via the search engine. The keyword defines your website. Its purpose is to make your website appear before the visitor at his search. For example if you are a real estate agent, then you will place the word real estate agent in your website a couple of times.
This will make the visitor reach your website. You will make it more clearly by more keywords. For example if you are a real estate agent of London, you will place more words of real estate agent of London. Thus it is very important to place all of the keywords in your homepage so that the search engines would situate most of the visitors to your website. The value of keywords is highly important because it makes the search engine locate you every time and this benefices you to get most of the viewers.
It is a fact that many of the webmasters are unaware of the SEO importance. For the beginners it is very necessary to know that SEO is a term that is backbone for any website. A website has to be viewed by major of the search engines among them is most fabulous Google. The search engines like Google, Msn, Yahoo and Lycos have to be linked first. These are the search engines that are used throughout the world in major. It is a good point to be linked and observed by these search engines. It is possible by following their guidelines; these guidelines are refreshed and updated on a regular basis, so you must read and acknowledge your self with these guidelines on a regular basis.
The backward links is also a way to gain more and more attention of search engines. The SEO experts say that obtaining more and more links is the gateway to higher ranking in the prominent search engines. An easy way to come on eyes of search engine is the article marketing. You can get most of the backward links through article marketing.
The article marketing has proved to be a great source for backward links and it will continue to be great in future as well for the beginners. The beginners finally should observe to get more backward links to obtain more and more high ranks in the search engine for the purpose of promotion of their websites.
This article is submitted by Nasrullah A. Mardani. A SEO at Rankerz SEO
Article Marketing - How to Write an Article When You Don't Have Time to Write an Article
Some days I feel like I just turn around and the day is gone. I dont think I have time to write, most days, but I some how do manage to write almost every day.
When I first get up in the morning, I find I have about twenty minutes before anyone else gets up, calls me, or figures out that they need my attention for whatever given topic they want me to do. Twenty minutes isnt long, so I have to get whatever Im going to do, done fast.
There are several methods of Article Writing Starting Processes that work well for me:
1. Start a list of topics
2. Add sub-topics under each topic
3. Add more topics and expand each sub-topic into more sub-topics
4. Write a paragraph about a topic.
5. Write down a quote about a topic.
6. Write down any thoughts on a given topic.
7. Write down a thought about where you got the topic idea.
All of these go into a single Document File, and I pull random ideas from the list, if Im stuck for a topic or writing idea. Beyond these, I use a spiral to jot down ideas when Im not at my computer. I have a small box by my computer where I put slips of paper that I list ideas and topics whenever Im not at the computer and dont have the spiral. Im always and forever, calling myself to leave a message --- TOPIC IDEA.
Literally, If I sat down and wrote constantly for two months, I dont think I could ever run out of ideas.
Once I have ideas, the writing goes fast:
1. Write a working Title
2. Ask a question.
3. Answer it with a referral to your article.
4. Write your specific format - tips, paragraphs, or thoughts.
5. Ask your reader if you can help them find an answer.
6. Write a quick referral and link to your site.
7. Copyright your article.
Youre done!
Are you ready to do something more with your articles?
Learn the Secret of putting articles into an Ebook Format and create Info Products for your website at http://ebookinfo.cn
2007 - Jan Verhoeff
Profitable Article Marketing - 3 Brand New Steps to Supercharge Your Article Marketing
Article marketing is one of the best website promotion tools that you can use to get free traffic to your website. This is done by writing and submitting quality articles that are related to your target niche to various publishing sites. Other webmasters can then use these articles for free and they can distribute them as long as they keep the author's box. The wider the distribution, the better for your website traffic. Because aside from traffic you can gather from free searches and clickthroughs, you will also obtain quality one way links to your website that will pull up your page ranking.
Here are the brand new steps to supercharge your article marketing:
1. There are many elements that contribute to the success of article marketing, but the most crucial one lies on the quality of your content. If you want others to distribute your articles, you must make sure that they are well-written, useful, informative, timely, and targeted to your chosen niche. If your articles are focus on the needs and wants of your potential clients, you will attract targeted traffic and you will increase your resource box clickthrough rates because these people are most likely the ones who are either looking for more information or wanting to buy your products.
2. Keep SEO in mind when writing your articles. Keywords and relevant key phrases should be dotted on your articles so they can easily be indexed by major search engines. Keep the keyword density at 1-3% so you will not be tagged as a keyword spammer.
3. Continuously write and submit articles to leading publishing sites. If you consistently provide online users with quality content, you will reap the rewards of effective article marketing in no time and these are; increased in traffic and sales, improved page ranking, and recognition that you are an expert on your field.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
7 Techniques Guaranteed to Increase URL clicks
We write articles to benefit our readers. The resource box is designed to benefit the writer. Everyone wants to be compensated for the work that they've done, even writers. The resource box is the writer's only possible payment for the work that you've put into the article. That's why it is important to place a well-crafted resource box that sells your website, service, or product. Using the seven techniques described below can increase your URL clicks and improve your chances for receiving fair compensation for your work.
1. Make sure you ask the reader to take action. The first rule in sales is, Ask for the order. Merely stating your name and website is not effective. Instead of: Authors name has operated website xyz on a full time basis for three years. Be more assertive, use the term visit, go to, or click on. The example above would get a higher response rate using Visit website xyz
2. Provide an offer for free information. Offers that provide immediate gratification such as a downloadable product work the best. Make sure that the freebie you provide does a good job of selling the reader on the item that you are promoting.
3. Describe your free offer in detail using a sentence or two. Make sure you tell the reader how this item can benefit them. Stress how the download (or your website) will benefit the reader and how it can solve their problems. This can be particularly effective if the article discusses the problem your link (or website) solves.
4. Give your free download a name that implies that it has value. Free report on is better than sales brochure; free information on is better than sales information.
5. Do not try to be cute or clever, use a direct offer that stresses the benefits.
6. Track your results. Keep records on how many responses you get from each resource box. Refine your best responding offers to fine tune and maximize your response rates.
7. Mention the features, stress the benefits. A feature is a physical description of the product or service; a benefit describes the advantages in using that product. Sell the benefits; paint a picture for your reader. Make an emotional appeal so the viewers can actually see themselves using your product. Features interest the reader, benefits sell the product.
By using the seven techniques described above, you can be assured that you will maximize your opportunities for some sort compensation for your articles.
For free downloads and information on making money with articles, go to:
http://www.milliondollararticle.com
We offer tons of information on generating income by writing articles. Visit us today!
Article Marketing - A Unique Concept Of Online Marketing
There are hundreds of methods for web site promotion. However, most of these methods would definitely cost hundreds of dollars. To be successful in the field of electronic commerce, web site promotion is crucial. There are many people who have doubled their profits by promoting their web sites or affiliate programs. For generating more and more traffic for your web site, it is important that you understand the concept of marketing.
Many authors waste their time producing hundreds of articles which do not attract the desired traffic. It is not that those articles are inferior or that they are poorly written. It is just that those authors fail to understand the importance of marketing in the field of writing. This article will throw light on the concept of 'marketing of articles'. I am sure that with proper guidance, you can definitely make your articles salable.
The Internet has become one of the most visited places in the whole world. It has a enormous amount of information about almost anything and everything thank you can think of ! There are three different types of information that can be given over the internet, these there type are video, audio and text. Even tough many people do not read the whole text of all articles they do extract information that is relevant to their search.
Be aware, of course, that web sites which have attracted a better "page-rank" on a search engine will be able to bring in a great deal more casual traffic. The importance of programs such as Search Engine Optimization cannot be understated. "SEO" programs are vital for providing efficient article marketing, so long as your article features the correct keywords.
If you want your article to be popular, you must give it a great title. Do not use "search engine spam techniques." The concept of article marketing is an easy one to understand if you are ready to put in some time and effort.
The internet offers many opportunities to learn various skills for free including the techniques of article marketing. One such aspect of article marketing is the writing of unique articles that offer unique content. Plagiarism is totally taboo of course along with the habit of using obscure words unlikely to be understood by the average reader.
There are hundreds of methods for web site promotion. To be successful in the field of electronic commerce, web site promotion is crucial. There are many people who have doubled their profits by promoting their web sites or affiliate programs. It is important that you understand the concept of marketing. There are many web sites, which teach you the concept of article marketing for free. Writing unique articles is also a smart technique. Make sure that every article you write is free of plagiarism or in other words, it has unique content. Do not use words, which are difficult to understand.
Marketing An Internet Business - Use These Methods
Your internet business just opened and you're wondering why no visitors yet. You can sit their and wait forever or you follow this simple techniques on marketing an internet business to start getting your share of the hundreds of millions of web visitors looking for websites like yours. Marketing an internet business requires a plan of attack, patience and also perseverance. The most vital weapon you can immediately deploy in your desire to start getting your share of online visitors is article writing and article promotion. As soon as you realize, that all online visitors are seeking information about something, the quicker your creative juices will flow to profitably service this growing demand. Providing valuable information on what you know best can be very profitable. In order to start marketing an internet business please get a pad and a pen ready for some basic tips. First I will go over article writing methods and then article promotion strategies.
Article writing: Step one- Create a title for your article. You can get the title for your article writing by going to adwords.google.com/select/KeywordToolExternal. The green lines shows the competition for that keyword and the other green line shows the search volume. Pick the smallest green line to start with.
Article writing: Step two- Create your introduction. In article writing your introduction should tell the reader what your article is about. The introduction should also point out benefits to be derived by the reader should they decide to read the rest of the article. Your introduction is for "bullet" points also known as teasers to arouse the readers interest to read the rest of the article.
Article writing: Step three- Create the body of the article. This is the section to go into detail about the main topic of the article. Be creative and have a flow that can easily be followed. By now you have the reader's attention and your goal is to keep going to the conclusion and your resource box which is your final call to action is located.
Article writing: Step four- Your conclusion must summarize the benefits in the body of your article into one short paragraph. Your conclusion must be good enough to make the reader want to find out more information your website by clicking on the link in your resource box. The resource box is simply the section that let the reader know your brief background and skills and your website URL.
Marketing an internet business by writing an article will not be complete without an effective article promotion strategy. Your unique article now needs to be submitted to article distribution directories. The key is to get your article into thousands of websites that needs content. The websites that use your article also agree to display your resource box with your website URL. Now when the search engines see your website URL on so many other websites based on a certain keyword your internet business will start getting a share of visitors seeking information about that specific keyword. The top article distribution directories from my experience are Articlesdynamic.com, Ezinearticles.com, Articlesinsync.com, and Articledashboard.com. After submitting to these four directories, you can also submit to other lesser known directories. In about a week or two types in the title of your article in Google or yahoo and see how many websites are displaying your article to the World Wide Web.
Article writing and article promotion can be an effective strategy to use in marketing an internet business. Be concise and give the reader what information they seek and a large percentage will visit your website giving you the opportunity to sell them your products or you can make money when they click on the Google ads displayed on your site. The key is to get visitors to your site and what happens after that is full of limitless possibilities.
Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert in the field of Article Writing and Submissions. He can be found on the internet at this website: Free Articles Submission
Raymond Nwambuonwo has been a contributing author for this website and is an acknowledged expert on articles in the field of Internet marketing. He can be found on the internet at this website: http://marketinguses.blogspot.com
Bum Marketing Method Exposed - Why I Market Exclusively With Articles Part 1
I am going to try and keep this series of articles straight to the point as I will try to give you a very simple and proven plan that you can use right away to start generating profits from your home internet business using the bum marketing method.
However, be advised as there will be some work involved. Like anything in life you reap what you sow. Most people make the common mistake when they start a home based internet business of mainly doing research. To succeed you need to use a system that works and then take massive action. So by not taking any action even if their website is not perfect they ultimately set themselves up for failure.
At this point you may question me and ask can I really be successful with this system? Well this is my own unique system that I am personally using so that I know it works. I am sure that you must have read plenty of adverts by now promising instant riches. Well I am sorry to disappoint you as this system will not provide instant riches. However, if you follow it you will build a stable internet business with hard work that can become lucrative if you are persistent and have an entrepreneurial mindset. So just remember that all you need is time and massive effort to succeed using bum marketing.
The very first step is just to get going using this proven bum marketing method. Most people have a mental barrier about succeeding online. Once you put in some work and you earn your first few dollars you will realize that success is possible. This will allow you to focus more and achieve better results.
Usually people who fail with internet marketing have actually never had any tangible success. That is the main reason they give up as they think of it as an impossible dream.
I am really a bit introverted so running a business where I need to call people or sit in a shop really does not appeal to me. I once tried face to face selling and I absolutely hated it. I think that is why most people fail in network marketing as nobody likes rejection.
So with this system of bum marketing it entails mainly communicating or writing and thinking like an entrepreneur. You can start off by recommending products as an affiliate marketer using a system like Clickbank to earn commissions. Once you start seeing results you can also develop your own unique products.
Here's your chance to drive massive traffic to your web site:
Download my free ebook here: Secrets Of Article Marketing
Mark Abrahams is a full time internet marketer who has helped others to earn a living online.
Long- vs. Short-Term SEO
I've always thought of SEO as a long-term process. More of a perpetual process, really. SEO firms (not to be confused with SEO consultants) tend to provide one of two different types of service.
- Short-Term SEO: These firms provide a proposal for optimizing your entire site or optimizing for a set number of keyword phrases. Once that is done you are wither on your own or you can sign up for a "maintenance" plan.
- Long-Term SEO: These firms provide a perpetual ongoing SEO process. This might include continuously uncovering and optimizing for new targeted keyword phrases, continuous link building, ongoing consultation and analysis as needed.
Here are a few pros and cons of each:
Short-Term SEO:
Pros:
- Pages gets fully analyzed, optimized and rolled out within a few weeks or months.
- No long-term contracts.
- No large re-occurring fees.
Cons:
- Nothing gets rolled out until its all complete. If the contract calls for a large number of keywords or pages to be optimized you might be in for a long wait.
- Some important keywords many not get optimized as the contract has limitations as to how many pages and keywords are to be optimized.
- Newly popular phrases don't get optimized without making an additional optimization purchase.
- Reporting and analysis is limited.
- Link building is limited.
Long-Term SEO:
Pros:
- New keywords are always being found and optimized into your site.
- Ongoing analysis, maintenance, reporting and consulting.
- Ongoing link analysis and building
- You know who is ultimately responsible.
- No fees for just keeping the status quo or a few reports
- Pages are rolled out as soon as they are ready, no waiting for "everything" to be completed.
- Constant analysis for new trendy keywords that can bring in targeted traffic.
- Ongoing link building efforts
- Ongoing reporting and in depth performance analysis
Cons:
- Some important keywords may take a while to get optimized and rolled out.
- Larger ongoing fees.
- Long-term contracts often required.
Both forms of SEO campaigns have their merit. Your particular budgetary and optimization needs will dictate which is best for you.
Stoney deGeyter is president of Pole Position Marketing, a search optimization and marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College in Reno Nevada, as well as a moderator in the Small Business Ideas Forum. He is the author of the E-Marketing Performance eBook. You an read more of Stoneys Articles at the E-Marketing Performance blog.
How to Streamline Your Article Marketing Process
I write a lot of articles - so I have developed a system that works really well for me, and allows me to write and submit as many as 20 articles on some days (I average about 7.5 articles per day, but that is usually days of 20-30 and days of zero, but the average for the month is currently about 7.5 articles per working day).
Here's how I do it:
1) I determine how many articles I am going to write today. For example, if it is 10, then I write a list (in a word processor) of ten topics. Then I transform each of the topics into a title. Generally, I do both of those steps at the same time - I just write the topic as a title. That takes about 5 minutes. (By the way, I have a list of about 100 keywords that I have previously researched, plus I have about 25 different categories in ezinearticles that I write articles for, so if I hit a roadblock on topics, I just consult one of those lists; I do not like to spend time on this step).
2) Then I just start writing - one sitting - all ten articles. This is my process for writing each article:
a) I write an introductory sentence that tells the reader something basic about my topic. Then I write a sentence or two either outlining the problem that exists for which I am writing the article to solve, or I will write a sentence explaining why it is so important that I am writing about this topic.
b) I write a series of steps to solve the problem, very similar to this list. Sometimes I use 1,2,3 or a,b,c, and sometimes I use a paragraph for each step.
c) I summarize the steps, or the reason for doing the steps.
d) I consider this step to be one of the most important. I indicate that one of the things that really helps me with this problem is one of the things that I am going to write about in one of the downloads I offer at the end of the article. This provides a transition to my call to action in my bio.
3) I submit one article to the list of directories, then the next article. With the short list of directories, you should get to where it takes no longer than 60 seconds to upload each article.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, Your Article Writing and Promotion Guide
Download it free here: Secrets of Article Promotion
Do you want to learn how to build a massive list fast? Click here: Email List Building
Want to learn more about driving traffic like I do? Download my free traffic guide here: Traffic Generation
Sean Mize is a full time internet marketer who has written over 1487 articles in print and 11 published ebooks.
Is Bum Marketing and Article Marketing One in the Same?
To begin, Bum Marketing is a new phrase used to explain an old technique. The reason this phrase has become so popular is because Travis Sago put together a nice, free training course outlining this old, effective technique and named it Bum Marketing.
Since the use of Article Marketing is the main promotion technique of Bum Marketing, many people get the two confused and believe that they are one in the same.
So what is Bum Marketing? To sum it all up into one sentence, it is the technique of using all of the known promotion methods i.e. Article Marketing, Classified Ads etc., to promote affiliate links from ClickBank, CommissionJunction and any other affiliate program you are a member of.
What is Article Marketing? This is the absolute best form of free, effective promotion. You write informational articles and submit them to article directories. The article directories now get your free content so in turn, they allow you to add a signature block that contains a little information about you and your product/service along with a few links to your site or blog.
Why is Article Marketing so effective? This could be thoroughly explained in about 30 pages but I will give you a quick explanation.
The number one reason why article marketing is so effective is because every article you write is a never-ending promotion for your site. Every article will continue to be on the Internet for life with your links active within.
Also, when you publish your articles to article directories, you agree to allow others to publish that article to their Website, Blog or Ezine. Ezines provide the opportunity to get your article seen by thousands of people in literally seconds. If a big Ezine owner is interested enough in your article to publish it to his or her Ezine, that could result in thousands of site views, which means a bunch of money for you.
The problem with the Bum Marketing Method is that although it is a great guide on an effective technique, it does not go into detail how to effectively run an article marketing campaign. There are several things you must know about article marketing in order to achieve top results. Find these techniques and you will find loads of money online.
Joshua Spaulding is the Creator of the #1 Ebook on Article Marketing, "Article Marketing Domination". This Ebook has received raving reviews from some of the top Internet Marketers. Joshua invites you to his site at http://www.articlemarketingdomination.com/ where you can learn the techniques that one must know in order to carry out an effective Article Marketing campaign.
7 Strategies to Choosing an Effective Domain Name
A friend of mine calls me the "Domain Queen", since at one time I owned around 50 domains. I've let many of them go (I own only 22 now) as my business has changed and developed, or I've just simply lost interest in the project. I'm often asked how I go about picking effective domain names, so as the "Domain Queen", I'll share my thought process with you.
1.What's the purpose of the domain name? Are you planning on using this name as the main website for your company, as a one page sales letter site, or squeeze page site? If the domain name will be your primary company website, try and find the closest version to your company name that you can. If you're just starting out, choose your business name and domain name with care. When I started my virtual assistant practice, I chose the name SOHO Business Solutions, as I thought everyone knew that SOHO stood for Small Office, Home Office. I think I've run into 2 people in my 7 years in business who knew what that acronym stood for. If I had it to do over again for this business, I would choose a business name and domain name with virtual assistant in the title, like InternetMarketingVirtualAssistant.com, a name I just recently purchased.
If the purpose of a domain is for a one-page sales letter site or a squeeze page, think ahead as to how you might promote this site. Because content is king in today's internet marketing world, there's little chance that either of these types of sites would be picked up by the search engines on key words. Therefore, your best promotion strategy is PPC, or "pay per click", where you're buying keywords for placement in search engines. If you're buying keywords from Google, for example, the paid listings appear at the top of a search in a blue box, or down the right-hand side of your screen. You want to be sure that the info displayed there is compelling enough to get someone to click and visit your site. So, for example, I've created a squeeze page, GetMoreClientsOnline.com, which has a compelling solution to a common problem that my clients have, as a side door gateway to my OnlineBizCoachingCompany.com coaching website.
2. Brainstorm a list of ideas of the problem you're trying to solve or the solution that you have. A domain name that clearly indicates what you do, or a problem that you solve, or a solution that you have to a problem will give a visitor a fairly clear picture of what s/he'll find on your website. What I typically do is go to my domain registrar, www.UltraNetDomains.com, and just start plugging in the names I'm brainstorming until I come up with 3 or 4 that are available. If the domain name that you type in isn't available, the service will come up with 10 or so alternates for you to consider. I found this alternate listing quite helpful recently in picking the name of an article directory site that I want to create.
3. For SEO (Search Engine Optimization) purposes, it helps to have your keywords in your domain name. Marla Regan, who's a professional organizer, has put two keywords in her domain name, OrganizedTime.com. Retirement Coach Lin Schreiber has her keyword niche in her domain, RevolutionizeRetirement.com. Consultant John Reddish has the desired outcome keywords in his domain, GetResults.com. I own a domain that I haven't yet developed for house sitters, BecomeAHouseSitter.com. Before buying your domain, make a list of keywords that someone might use to find you online. This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer.
4. Shorter is better, if it's to be your primary domain. I haven't always followed my own rules here, as I tend to have business names that are quite lengthy. If the domain name is going to be your primary domain where your primary email address will be housed, you want your domain name to be as short, catchy, and memorable as possible. After a few times of spelling out your lengthy email address, you'll come to appreciate the beauty of a short domain name. Your domain name can contain up to 67 letters and numbers, although I would encourage you not to have one of this length, and can contain no special characters other than hyphens.
5. Purchase your your given name as a domain name. I typically tell my clients not to try and brand their given name as their business name, as that takes many years, much money, and lots of hard work to have the name recognition of Oprah, for example. However, it still pays to purchase your given name as a domain name, as well as any common misspellings of your name. Many people think my name is Donna Gunther, with an "h" in the last name, but I've been unable to register that common misspelling of my name, as a photographer in Venice, CA, has owned in since 2000. Once you've purchased your name as a domain, you can redirect it to your primary website. This means that when someone types in a domain, they land at the website to which you pointed that domain. So, currently DonnaGunter.com redirects to OnlineBizCoachingCompany.com because I don't want to use my name as a website, although that might change in the future.
6. Buy the .COM version of the name if it is available. When people hear a domain name, they "hear" .COM whether it's .NET or .BIZ or .ORG or whatever. So, it pays to find a domain name that you like that is part of the .COM family. If you just can't get the name you want, try a hyphenated version of the .COM name. For example, when I was seeking a domain name for my Self-Employment Coaching Gym, I really wanted SelfEmploymentSuccess.com, but it wasn't available. However, Self-Employment-Success.com was available, so I grabbed that. Many SEO specialists state that search engines like hyphenated names, and many online business owners use hyphenated keywords in their domain names to be more attractive to search engines. I don't have a clear answer as to the validity of this theory, so I just advocate going this route before having to resort to the .NET or .BIZ of the name you desire. Some domain name holders may be willing to sell you the domain name that you want. You can find out who owns a domain name by checking the WhoIs Registry at Internic, http://www.internic.net/whois.html. For info about country codes (two-letter) top-level domains (.UK or .CA, for example) visit http://www.uwhois.com/cgi/domains.cgi?User=NoAds
7. Consider owning other versions of your primary domain name. If you are registering the .COM version of a domain for your business, you may also want to secure variations of the name, alternate spellings, common misspellings, and the .NET and .ORG versions of your domain and repoint them to your main site to keep them out of the hands of your competitors. You can also go broke very quickly by purchasing all of these variations, so exercise some restraint in your purchases and don't go crazy with purchasing every single variation of your domain name. For my coaching company site, I own both the OnlineBizCoachingCompany.com and OnlineBusinessCoachingCompany.com and decided that was good enough.
Your domain name is the beginning of the establishment of your presence online, Take some time and put some thought into the process so that the domain name serves you well in the years to come, and is an effective tool for helping you get more clients online.
Copyright 2006 Donna Gunter
Online Business Resource Queen (TM) and Business Coach Donna Gunter helps self-employed service professionals learn how to get more clients online at http://www.OnlineBizCoachingCompany.com . To sign up for more FREE tips like these and claim your FREE gift, TurboCharge Your Online Marketing Toolkit, visit her site at http://www.GetMoreClientsOnline.com . Read about running an online biz at our blog, http://onlinebizcoachingcompany.typepad.com/online_business_coaching_/
Simple Ways To Generate Website Traffic
Driving Traffic to your website is most likely all that is on your mind. You have a GREAT product, or all you need to do is send traffic to your affiliate page and BAM their ingenious marketing will turn your traffic into a sale.
Simple? Not Quite.
The Pay-Per-Click method of advertising can cost you a ridiculous amount of money. If you don't do your research on keywords, you're a goner. However, if done right PPC can be the most efficient way to drive traffic to your site.
For those of you who want to put more time into your online business, the BEST way to drive traffic to your site is exactly this. Write ARTICLES in your area of expertise. Submit them to both print and online media that would be interested in your article. For example, an expert internet marketer, would submit his/her articles to the numerous forums or article websites out there. The most important part is NOT to self advertise in your article. Information is key. However ,you should always include your Web site, along with your name and company name at the end of the article. That way prospects are directed to your Web site for more information.
If you have your own personal website, make sure to update your content DAILY, and make sure you have it looked at by a professional in your field. You don't want to be wasting your time trying to get traffic when your site is hurtful to the eye :P
If your promoting an affiliate website, do your best to partner up with the one(s) that have the highest conversion rates.
Research, Research, Research!
Web site publicity is critical for your business, and the time and effort involved will lead to increased traffic to your site. Your efforts may not be visible at first, but believe me, if you learn the right tools and stick with a few things, it WILL PAY OFF.
Leighton James Is An Expert Internet Marketer Who Shows People How To Make Far More Money Then They Are Now With Highly Profitable Cutting Edge Systems At:
http://www.Online-Residuals.com
Leighton James
Dynamic Marketing
http://www.online-residuals.com
Article Marketing - 3 Ways To Form Lucrative Joint Ventures With Articles
If you have written tons of articles, you'd want to make the most of them by maximizing the amount of traffic and leads you get from each article. Well, did you know that you can use your articles as a joint venture tool?
Here are 3 powerful ways to form lucrative joint ventures with articles:
1. Coregistration
One way you can form a joint venture with your article is to create an arrangment with another website owner in your niche who is also using articles to drive traffic to his website. You can offer to advertise his website on yours, and he does the same! This way, the both of you get more traffic.
2. Ezine Publishing
You can offer your articles to ezine owners and give them permission to reprint your articles, on the condition that the article has a link back to your website. Most ezine owners will take up your offer on this, as they are constantly on the search for new content.
3. Product Creation
You can contact a few marketers in your niche and offer to create an information product together by combining all your best articles into one ebook or report. This ebook or report can be given away or sold (depending on the goal of the product) by all the marketers who contributed articles. This is a quick way to create products fast!
So there you have it, 3 ways to form powerful joint ventures from your articles and maximize them for the most profits for your Internet marketing business.
Fabian Tan is the author of the free 51-Page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your free copy now before it's gone!
Internet Marketing in a Recession, Five Tips for Times of Economic Slowdown
The dollar is falling, oil is up, credit is more difficult to get and every time you turn on the TV, or go online you hear buzz about a pending recession. Sales and marketing managers are scratching their heads wondering how they will achieve budgeted sales figures.
Before you brush up on Brian Tracy personal selling techniques, look to how you are currently managing your existing resources. How are you currently allocating your marketing budget? What techniques are you using to gather lead generation? The scary question... gulp... when you gather a lead, do you know where it came from? Does your sales team follow up promptly? Do you let your leads go stall?
Before you look to readjust your sales figures, let's look at readjusting your current business practices and through the use of cost-effective SEM (search engine marketing) examine if a short-term focused pay per click (PPC) campaign can help.
1. What is a Conversion Worth?
Too often companies do not know how much a conversion is worth, or even how to define a conversion. If Internet marketing brings you a new customer and that new customer provide $X of incremental sales revenue, how much is it worth to acquire that sales lead? What percentage of sales leads convert to customers? How does this compare to other methods of lead generation?
Tip: In times of an economic slowdown, accountability is essential. It is important to know how much money a new customer is worth and how much it will cost to get that new customer. If a new customer provides $500 additional profit and it cost $200 to get that customer (cost per lead divided by call to action conversion rate), you would say that was a profitable venture.
2. Understand Web User Behavior.
What web analytics package are you currently using? When was the last time you sat down and reviewed you site's analytics? Understanding user behavior is critical. This is magnified in a short term sales cycle. What "call to actions" does your website hope to achieve from a user? How is this measured? For example, if your call to action is filling out a "contact us" form for example, how many individual users visited that form and what percentage filled out the form and arrived at a "thank you page?"
Tip: If you are not currently using an analytics page, Google offers a free program called Google Analytics. The analytics program is installed by adding a few lines of HTML script on your website's pages.
3. Where are your leads coming from?
Crazy as this may sound, many companies to this day do not fully grasp where a lead originated from. The most important part of web analytics is tracking and analyzing defined "call to action" situations. Advances in CRM systems have allowed the integration of defining a lead as coming from a particular Internet source (Salesforce.com does a good job of this integration)
4. PPC burst as a short term strategy.
Need a lot of visibility and are strapped for time? Pay Per Click (PPC) advertising should be on your list to things to do. Sites such as MSN, Yahoo!, Google and Business.com offer robust PPC packages that will help you target your audience and convert on your call to action requirements.
These campaigns function around bidding for a small text advertisement to display when a user types in a set of keywords. The concept is each time a user inputs a keyword phrase into a search engine he is looking to conduct business around that keyword. If a person is performing a search for the keyword "tax software," the implication is he is looking to potentially purchase a tax software solution.
5. Track PPC campaign.
Pay Per Click is one of the best short term strategies a company can use. PPC is something that needs to be monitored regularly by either by an in-house specialist or professional agency. The performance of your ads will help dictate how much you are willing to pay for a click. Tracking via web analytics can help ensure you are allocating enough resources to high performance keywords and not providing too many resources to keywords that are not producing a desirable conversion rate.
How does PPC fit into your overall marketing budget and strategy? It can become expensive long term, but as part of a balanced solution, PPC can provide the immediate results that you might not get through telesales, newsletters and tradeshows. A final consideration for companies looking to engage in a PPC campaign, test the usability of your website. Receiving double the traffic to your website is no different than becoming twice as efficient. In other words, your advertising dollar will go further when you direct users to pages that are easy to use, provide the information they are seeking and provide you with measurable call to action results.
Keith Hanks is an Account Manager at Atlanta search engine optimization agency TwentySix2 Marketing. He has a passion for Atlanta SEO agency services and Atlanta web design services.
Article Resource Bio - How To Write It Effectivley To Produce More Traffic
Article marketing is a free strategy that webmasters can use to generate free website traffic. It is an effective form of website promotion that works by submitting unique and informative articles to high traffic article directories as well as those with a high search engine page rank. These articles are available for free download for use on websites and ezines on the stipulation that the writer's article resource bio remains intact. Internet marketing articles can not only get free traffic to your website through direct visits from the article itself, they can help to raise your search engine results page rank by increasing relevant one-way links to your site.
The success of your resource information in article marketing hinges on the quality of the article itself. Not only does an article need to be well written and engaging, it must offer information that gives value to your target audience. The topic should relate to your website theme, otherwise your traffic will not be targeted and therefore of little value to you. The content gives you the opportunity to establish your credentials as an expert in your field and to gain reader trust.
Your resource bio in article marketing is really your payment for submitting the article. You provide a free article that people can use and in return your business is marketed through the bio that remains intact. It is therefore very important to use your resource box effectively.
The basic information your resource box should include is your name (and title if applicable), your website address with a valid URL (make sure it is a live link), your marketing pitch or unique selling proposition, and your call to action. It is not a good idea to a number of different calls to action in a given resource box. Keep it simple. Your call to action might be to visit your website, download a free e-book, or subscribe to a newsletter.
Another important consideration in compiling your resource bio is to use anchor text in your URL that is related to one keyword or keyword phrase that you want to use for SEO (search engine optimization) purposes. For example, if you run a website which is focused on debt consolidation you can enhance search engine relevance for the term 'debt consolidation' by linking the term in your resource box to your website.
As with your article, your resource information should have clearly stated benefits for the reader. In other words they will be able to see a personal benefit in clicking on your link. It is also important to keep your article resource bio to a reasonable size. It shouldn't be too big. Chris Knight of Ezine Articles suggests that it should be no more than twenty percent of the total size of the article.
Your article resource bio is an important aspect of article marketing. After all, the purpose behind article submission to high traffic article directories is to get free traffic to your website. Your resource box is the doorway from your article to your website. If you craft it well on the foundation of an informative and valuable article, your website and business will benefit substantially.
Learn how to promote any product, service or business opportunity using the most powerful Free Web Site Traffic method Article Marketing
Create a Viral Marketing Strategy to Drive Traffic to Your Website
Viral marketing can best be described as a marketing campaign that permits you to reach a large number of people quickly online, much in the same way a human cold virus might spread throughout an office complex. The online equivalent of word-of-mouth marketing, viral marketing permits people to pass along marketing material to friends, customers, and colleagues so that the marketing campaign catches on and spreads like wildfire. Because many online distribution channels are free or low cost, viral marketing is possibly the most cost-effective Internet marketing technique out there. Once you've launched your viral marketing campaign, it has the capability grow and spread automatically for years.
With a well-thought out and implemented viral marketing campaign, you can:
--increase targeted traffic to your site
--build brand recognition
--increase your link popularity
--collect contact information from targeted prospects
Two of the most common viral marketing strategies I've seen implemented are viral movies and viral ebooks. Movies can be quite costly to produce, but with the increasing popularity of video viewing sites like YouTube, your ROI (return on investment) may be the highest from this form of viral marketing. TheTimeMovie.com was the movie that introduced me to the concept of video viral marketing. It's short, compelling, and evokes an emotional response from the viewer -- all important attributes to ensure that people pass it along to each other.
One of the best viral ebook creators is Seth Godin, who had over 1,000,000 people download his ebook, Unleashing the Ideavirus. It's still one of the most discussed marketing books around, and Seth has had similar success and gained a great following by giving away other ebooks he wrote, as well. Most of these ebooks are now for sale as paperbacks, and I'm sure this viral marketing strategy led to very high sales of his printed books. At the very least, the strategy has pushed him to the top of the list of marketing experts.
How can you create a viral marketing strategy to drive traffic to your website? Here's a step-by-step process:
1. Determine what you're giving away. Will you make a movie, write an ebook, create an ecourse, or have a special piece of software written for you? The key to success in picking your product is to make sure that it solves a big problem experienced by your target market. You may also locate your giveaway by using something that someone else has created that permits you to brand it with your company information. (Get an example below in the author's resource box).
2. Brand the product. Make sure that your logo, your website URL, and/or your tagline is on the viral marketing piece. You want anyone who downloads this viral marketing product to be able to link back to your website, just as you would want someone to be able to contact your brick-and-mortal store when you provide a promotional giveaway like a pen, coffee cup, mousepad, etc.
3. Set up delivery process. Will visitors be able to download the software directly from your site, or will they have to provide their contact information? The best option is to give it away with no strings attached. However, on the page in which you offer the download, you can offer visitors yet another gift, one that requires their contact info to receive.
4. Give away the rights. If you'd like to really jump start the viral marketing process, give people the rights to give away your viral marketing piece to their own customers.
5. Rebrand the item. If you permit people to rebrand the giveaway with some of their contact info or affiliate links, as well, they will really be motivated to pass along your viral marketing piece.
6. Announce the availability of the item. Write an article or a press release about your viral marketing item. Announce its availability to your contact database or ezine list. Ask your readers or visitors to your blog to announce it to their lists or just simply give it away.
Capturing the power of viral marketing is a simple and cost-effective strategy to drive traffic to your website. If implemented properly, who knows how much fame and fortune this technique could bring you?
Copyright (c) 2007 Donna Gunter
Online Business Resource Queen (TM) and Online Business Coach Donna Gunter helps self-employed service professionals learn how to automate their businesses, leverage their expertise on the Internet, and get more clients online. Get your free affiliate link cloaking program at Affiliate-Link-Cloak.com. It's a perfect example of viral marketing in action! Ask Donna an Internet Marketing question at AskDonnaGunter.com .
