Wednesday, June 4, 2008

Top 3 Ways To Generate Instant Boosts Of Newsletter Subscribers

Do you know the most effective ways to build your list of newsletter subscribers? Here are 3 of the best ways to generate instant boosts of subscribers, starting today:

1. Adwords

If you havent heard of Google Adwords by now, then you must have been living under a rock these past few years. Adwords is an advertising model where your ads are placed besides relevant search results. You only pay for clicks you clock up.

The key to success with Adwords is your keyword list. Aim to build large lists of relevant keywords and you cant fail.

2. Article Marketing

Article marketing, in a nutshell, is the process of writing articles for distribution around the Internet. The way you generate subscribers for your newsletter is via the resource box at the end of your article. Newsletter creators, bloggers and even ebook authors are constantly on the lookout for new content, so its a great way to leverage your content creation efforts. Its a great viral marketing weapon you should definitely start using.

3. Forum Marketing

Posting to forums in the niche you work in is the fastest way to generate subscribers. Why? Because you can see results in just minutes of your post! Be sure to post real useful content and dont spam the forums or youll be banned. Build a reputation and other forum members will come to respect your views and subscribe to your newsletter. As I said, this a method where you can see results real quickly, so try it!

Fabian Tan is the author of the free 51-Page Report:

"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"

Head over to http://www.MurderYourJob.com to get your free copy now before its gone!

SEO - Keyword Selection

Key words are the magic players who let search engines to recognize your website and take your website to higher rankings. Key words are the single or multiple words that describe the content of your website most appropriately and relevantly. When you select keywords, you must do it very carefully and intelligently following the guidelines that I provide in this post.

There are few tools in the internet where you can find keywords. Two of them are keyworddiscovery and free tools in seobook dot com. The keyworddiscovery dot com asks for purchasing their service but also provides a free trial where you can register with an email. The free trial only allows limited number of keyword searches per day. But if you can create few email accounts and register in keyworddiscovery dot com, you can easily avoid this limitation. SEO tools in seobook dot com are absolutely free and they were designed by the father in SEO, one of my favorite, AARON MATTHEW WALL. These tools are highly used and trusted by many SEO guys around the world. If you have money to spend, there are hundreds of sophisticated and automated SEO software to be sold. But I personally feel that the free tools I provided are quite enough to SEO your website. All you have to do is thinking of a keyword or few keywords which describes the content of your website or webpage best. Then search them with an above mentioned tool and check the number of searches. You have to find your keyword or number of keywords in a way that they have the highest number of searches.

It is a better approach if you can have a keyword phrase than a single keyword. Because it is proved that the keyword phrases are more productive compared to a single keyword. For an example, let's assume that your website is about webhosting and the keywords you found are "web hosting", "cheap hosting" and reliable hosting", you can make a phrase as "cheap reliable web hosting". Never use a single key word or phrase for multiple pages. Always try to use a different keyword phrase for each webpage. Otherwise you will lose the quality and productivity of the SEO. Never use more than two primary and few secondary keyword phrases. I will let you how to and where to put these primary and secondary keywords in the coming posts.

If your website has more than hundred pages, make sure that all your pages convey the main theme and niche of your website. Each page must have a unique content and it should be informative and useful for your visitors and customers. As I mentioned earlier, you must have separate keyword phrases for each page. Always make sure that you select the best keyword phrase for each page.

If there are dynamically generated web pages in your website, you should find a technique to add the keyword phrase suitable for each page. For an example, if you provide a customized search option in your website, the result page will differ according to the search parameters. Then you have to define keywords for each criterion and add it in the programming level of the website. The most important thing you must understand is, the best keyword phrase you found for a page might not be the best after few months. You must do keyword research few times per year if you maintain a high productivity in your SEO effort. In the next post I will explain you about the webpage optimization and homepage optimization.

Sampath Wijeratne is the administrator and main contributor of http://www.best-internet-guide.com which provides information on various topics related to the internet with free of charge. It also provide RSS subscription through a RSS link and by email. You will find more related articles in his website.

How To Really Make Money Online

It is a simple concept. Develop a low cost product(such as an e-book), put up a website, get traffic to your site and make LOTS of money on the internet. And thousands of people try to do that every day. Some make some money, some don't. But do you know what the real key of Wealthy Marketers is?

I can tell you in two words: Backend Products! A back-end product is a higher priced product you attempt to sell to your customer after they have purchased a low priced (or introductory) related product from you.

Say someone bought a $37 ebook from a true wealthy marketer, that marketer would then attempt to sell them a product for $200, $ 500 or even $1000(by the way, for some reason, the response is better if the price is $197, $497, or $997. A true wealthy marketer knows that key to success.

That's why cars, appliances, even houses sell for an odd number like that. You don't see a tv commercial for a new car for $25,000. It will be for $24, 997! Notice that next time you watch tv!) If you're not trying to sell back-end products to your customers, you are losing out on the real money! It is far easier to sell to existing customers than it is to sell to new ones who don't know or trust you.

If the first(low priced product such as an ebook) was incredible, and if you provided fast and friendly customer service, usually 20-30% of your customers will order your higher priced back-end products. But only if you offer it to them!

As a matter of fact, this technique is used with direct response tv ads(a direct response ad is where an 800 number is given, and viewers are asked to order from the commercial!) Many of those ads actually LOSE money initially. But the wealthy marketer running those ads knows that he will make up for the loss and profit tremendously with the back end."

A good example is cosmetics or acne products. It may cost more to run the tv commercial than the total amount of money that comes in from the ad. But, in the case of the acne solution, the buyer must continue to use the product, so in this case the "back end" is not a one time order, but a continuous order, say each month, for as long as the customer needs it-maybe 6 months to a year or longer. So, instead ofjust a one time sale of say $19.97 for an acne product, the customer is automatically shipped the product each month for 12 months. The $19.97 sale becomes a $239.64 sale!($19.97 x 12 = $239.64.)

This is called a continuity program and is used often in tv and other media as their "back end." On the internet, a continuity program(such as a membership site with a recurring monthly fee) can also be used by a wealthy marketer as a "back end." But for simplicity, we'll just confine ourselves to higher priced products as our "back end."

I was doing a radio interview a few years back with Terry Dean, an internet "guru" and a true wealthy marketer. (I think Terry actually retired in his early 30's! Proof that his methods worked!) Terry was telling me that he never made any real money on the internet until he started selling higher priced($497-$2997)products. In other words, this wealthy marketer was telling me that his success was all because he was selling back-end products! Wow!

Below are 7 killer strategies you can use to sell your back-end products to your existing customers:

1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package. Or if it is an ebook, have a digital flyer for your back-end product.

2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include an ad for your back-end product in each issue.

3. Mail(yes-snail mail!) your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product.

4. After ordering your first product from your web site, take them to a "thank you" web page and include a "special offer" for your back-end product ad on that page.

5. Give your customers a free membership into your "customers only" private site. You could include your ad for your back-end product somewhere inside the private site.

6. Contact your customers by phone and ask them if they were happy with their purchase. You then tell them about your back-end product.

7. Send your customers a thank you letter by mail or e-mail. You then mention your back-end product somewhere in the letter.

You can become a wealthy marketer yourself if you apply this secret-offer a back-end product to your customers!

John Abbott, a former radio broadcaster, is a successful Author, Speaker and Business Owner. He helps others achieve success in their own business. He specializes in Real Estate Investing and Internet Marketing. For more information, visit: Wealthy Marketer.

7 Tips for Getting Your Images Indexed

Image search is the fastest growing search on the web. And, since Google, Ask and Yahoo are now including images in their search results pages, web marketers have been presented with a whole new opportunity. So it only makes sense that website owners follow a few extra steps to ensure their images are optimized for search:

Use Alt Tags Properly

Your alt tag should describe your image and include your keywords whenever possible. Not only this is useful for search engine optimization, but it's also crucial for web accessibility.

Use Keywords In Your Image Names

Attention all do-it-yourself webmasters out there... your digital camera's default filenames do nothing for search engine optimization. Update your image names to include your keywords. An image named "green_polo_shirt.jpg" will be much more effective than "dcs001597.jpg".

Optimize the Text Surrounding Your Images

The text adjacent to your images should contain your keywords or keyword phrases. This technique is relatively easy to achieve simply by including a caption with all of your images.

Check Your Robots.txt File

Before the existence of image search, most webmasters disallowed crawling of the image folder. For some of us, this has become the default structure of our robots.txt files. If you have images that you definitely do not want in the SERPs, consider creating two different folders for your graphics - one that is crawlable and one that isn't.

Create a Sitemap for Your Graphics

A separate sitemap allows you to point to your images with proper link text and ensure that the spiders index all the images you would like to have indexed.

Take Advantage of Social Networking

Submit your images to Flick'r, YouTube, and other photo sharing sites. Be sure to take full advantage of optimization features such as tagging.

Don't Forget the Meta Data

Photo gallery pages are often generated from programs or scripts that ignore meta data. You can give your photos a boost in the search engines by manually adding keyword and description tags to your gallery pages.

Keep in mind that images found in the search engines are often used out of context. If copyright issues are important to you, you might wish to watermark your images, or keep certain ones in a disallowed folder.

Karen Scharf helps small business owners attract and retain more clients. Karen coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers coaching programs and a Marketing Makeover to turn your ineffective advertising into a profit-pulling system. Grab your FREE checklists, whitepapers and reports at http://www.ModernImage.com - You can also get a FREE subscription to Successful Site Secrets at http://www.SuccessfulSiteSecrets.com

Search Engine Optimization Tactics That Endure

To the many millions of people who are surfing the internet each and every day, major search engines like Yahoo and Google are mysterious tools that magically find exactly what they want from the countless trillions of pages currently online. Many small businesses recognize the power of appearing in the search engines, but don't understand how pages are ranked. It's amazing how precious little knowledge is really necessary to dominate popular searches.

Today you become part of the crowd that knows how to make websites available through the search engines with simple changes to the HTML. Let's face reality: If your site doesn't appear on the first page of search results, you likely won't get any traffic from the free listings, also known as "organic" or "natural" results. There is always the option of paid search engine listings, but that's a risky venture without testing and experience with the pay-per-click system.

First and foremost, you need to know what people are searching for. This enables you to know what your market wants before you throw all of your efforts into promotion. If you search for "keyword selector tool" you will likely find the tool at Overture. Enter any word or couple of words that your potential visitors might use, and the keyword selector tool will return results of exactly what phrases similar to those words were searched on and how many times.

This tool only returns the results from the Yahoo search engine, but it's well known that Google owns the majority of searches. A fair estimate would be to at least double the amount of Yahoo searches to estimate the number of related searches on Google. Pick one of those phrases as your main keyword phrase and you're ready to begin.

Nothing beats making the keyword phrase your domain name. That is a major accomplishment and domain names that include popular keywords are very valuable. You can usually get one with keywords by including hyphens between the keywords, although these are usually viewed as less valuable if you intend to resell. If you plan to simply rank well in the search engines, however, it'll work wonderfully.

If you design your site's pages yourself, you should be familiar with meta tags. The most important meta tag is the "title" tag and that's the first place you want to put your main keyword phrase. This alone will dramatically improve your rankings in all of the search engines. Title tags are the text that is displayed as the clickable link in the natural search results. More related keywords in your title makes your site appear more relevant to the search and therefore your page outranks pages that don't include those keywords in the title.

The second most important meta tag is the "description." This is the text that is displayed underneath the title in the organic search results and if it also includes the keyword phrase, it's a match and your page is considered more relevant. The closer to the beginning of the description you include the keywords, the better. Don't believe you can get away with simply filling the description with keywords senselessly, however, since this will be seen as spamming and your ranking will be poorer. You want the description to compel people to click the link to your site, yet include enough keywords to have several matches.

Making these simple changes to your website could easily be the difference between appearing on the first page of the search results or the tenth. The difference is very dramatic considering that most small businesses that advertise online are completely unaware of these simple tips to optimize their website. In today's competitive marketplace, dominating the search engine results can be the golden ticket to growing from a small business, to a very big business. Well, perhaps just a small business with a very big bottom line.

Tyler Ellison is a successful entrepreneur who teaches free traffic secrets, but if you'd like personal help from him, be sure to apply at internet marketing coaching

Article Marketing 101 The Whole Thing in a Nutshell

Article Marketing is one of the best ways to bring much needed traffic to a website and we all know that more traffic equals more profit. Perhaps the biggest benefit of article marketing is that the traffic that it generates is highly targeted and highly qualified.

While this type of marketing is hands down one of the top marketing methods I have found that many people I talk to are either unfamiliar with article marketing or are intimidated by it. Read on and I will give you the entire basic strategy in a Nutshell.

Those truly new to article marketing may be wondering why anyone would want their article in the first place. The answer to this is content, content, content. Websites and other publications are constantly on a search for fresh, new content. The only way to keep readers returning is to consistently rotate the content. Article banks and directories fill this need. Webmasters and publishers use the articles as new content.

Article Marketing 101

1.) The first thing that you need to do is begin writing articles related to your business or niche. The article itself is not a sales pitch and should not be written as so. In many cases the article directories my reject an article that is. What you need to do is write 300 450 words which are informative and about your niche.

2.) Decide which of the article banks and directories that you wish to use when submitting your articles. Personally I only use a few and all of them require registration. In my opinion using only registration required directories shows more professionalism. Be sure that you read and abide by the editorial guidelines of the directories. Doing so will save you headaches later.

Take the time to make sure that you are placing your articles in the proper categories. You want targeted traffic to your website. Placing your articles in the correct categories will ensure that any traffic that filters back to your website is highly targeted to the niche that you are working.

3.) The final part of the article is the resource box. It is in this section that you want to lead readers back to your website. Always include your name, a real link (www.yoursite.com) back to your website, and 3- 4 sentences about yourself and/or your product. Give the reader a reason to want to visit your website

In conclusion please keep in mind that not every article you submit will be published, especially if you do not follow the editorial guidelines. Keep writing and submitting new articles daily. The more articles you get out on the article directories the better. Also keep in mind that article marketing is not an overnight thing. It takes time as do all businesses worth pursuing.

Lee Ruleman is an article marketing professional specializing in assisting others in achieving their goals in the internet business marketplace. For more insight and a complimentary report on Article Marketing please visit http://www.jklpublishing.com

Affiliate Marketing Tools - Why You Absolutely Need To Choose The Right Affiliate Marketing Tools!

To survive in the affiliate marketing world, you need to be sure that you have the right tools. Don't start with the cheapest things you because I can guarantee that once your business start to take off, you will regret your choice.

Be sure to think twice before you make an investment in any of the tools I will recommend. Remember, the cheapest doesn't mean that it;s good for your business.

1. Your website

If you are really serious about affiliate marketing, you are going to use a website, there's no doubt about it. To build your site, there are free an paid tools.

If you are going to build a simple landing page, the free nvu or sea monkey (previously netscape composer) will make it.

However if you intend to build a bigger review site for example, you mau need to invest in a more sophisticated software like dreamweaver.

2. Your web hosting

Again, be sure that you choose a good web hosting like blue host or midphase. I use the ultimate marketing center which is excellent. It's not cheap, I pay $19.95 per month, but I can sleep well because I know that my websites are up and running.

I remember when I was in a coaching program and one of our duty was to create an adwords campaign. I did it, and my buddies as well. We were seventy in this program.

Several members chose to host their websites with an unknown company recommended by the coach himself. I used my due diligence and decided not to use this web hosting service because it was brand new, and there wasn't any proof that it was reliable.

Do you want to know what happened next?

The campaign was running, and almost all these members were paying click without making any money because the web host was down.

I didn't have this problem

Remember, whenever you invest in your affiliate marketing tools, choose the best.

If you want to boost your website traffic and sales, download his amazing report today. Visit his website at: http://www.mynetmarketingland.com/affiliateprograms/tools/

Franck Silvestre is an Affiliate Marketing Expert and earns thousands of dollars with the best affiliate marketing tools. His own methods have increased traffic to his website by more than 467%!