How To Get High Rankings And Master Your Main Search Engines Optimization Part 1
It was such a glorious day for me when the light bulb finally went off and I first began to see the results from my hard work in the area of obtaining high rankings with the search engines. As I looked back on that day I realize it all began to happen for me when I developed a business plan and then worked my plan with every site that I built.
Let me first summarize the whole concept and then I'll go back and give you the details. My outline for getting high rankings with the search engines is as follows:
- Do everything with Volume in mind....traffic, traffic, traffic
- Focus on continuous targeting with every action you take
- You must be constantly Testing and Tracking
- Conversion
- If you are doing all the above then you should see Success, if not then re-evaluate.
I'm going to be very brief here simply because I could actually write a book several hundred pages long on this subject. If you want more details then go get part 2 of Master your Main Search Engine Optimization. You first need to figure out how you are going to go about getting your share of all the traffic from the internet. There are the best ways to succeed at this, although there may be different variations on this...
- Create a search engine friendly blog or website. Give them what they want. Work within their guidelines. Don't try to cheat the system. Each search engine has a blog that you should visit and find out what the experts are saying. Tap into that free information and take action on what you discover. Play thier game. Understand what they are looking for, which phrases you have and the "weighting" of these phrases, how much of a resource they see you as, how many good sites are linking to you, and how relevant they think your site is. Relevancy is the Google ethos.
- Directories. Get listed with as many as possible because this is a great source of free traffic that is also targeted. To do this effectively you will need to use a Directory Submitter.
- Links. Pay close attention to how you place them on your site. The anchor text is very critical. Don't direct your visitors to "click here". Use keywords in your link that reflect the content of where you are sending your visitors with the link. Take a close look at my links in this article to see what I mean.
- Content. I know that I may appear to be beating a dead horse, but so many people ignore the fact that content is still king.
- Advertising. Not every source of advertising is beneficial. Stay away from most of these sites that sell you so-called targeted traffic. Get traffic from reliable sources by first doing your research. In most instances if you Google the website you're considering you will usually find some page that has already been set up by a third party that already knows about the reliability of the site. Check it out.
- Joint Ventures and affiliate deals. In many cases this is done effectively by joining a social networking site and getting to know people from similar fields of business who are willing to work with you to promote your site in return for your assistance.
If you only have one site at this time then I want to encourage you to work on every aspect I have mentioned here on a daily basis. I guarantee you that you will
begin to see the results very shortly. This is not a get rich quick process. It takes work. But if you're going to try your hand at it then you might as
well do it right and get high rankings in the search engines.
Luis A. Castillo is an accomplished webmaster and affiliate marketer who has been effectively marketing online for over 3 years. You can get lots of great information on every aspect of doing business online at http://www.targeted-traffic-site-builder.com
Article Marketing And Its Benefits
The internet stores a massive amount of information and much of that is in text. To find quality content to return for search queries the search engines look for sites with test content and the more the better.
If you have ever wondered why your website is not receiving any traffic, you are probably looking for a way to increase it. Most webmasters on the internet are because they realize that traffic is what will make their site a success.
You should consider taking a two pronged approach to building links. The first method for building links is through submissions of your site to quality webs directories. Every link you get to your site is not only a vote in popularity, but also a doorway for traffic. Every quality link you can get through directory submissions will bring more relevance to your site.
How you can use article marketing.
The first way you can use article marketing is by going to article directories. If you can't write your own unique content (which is preferred) for your site, you can use the content from article directories to place on your site for content as long as you retain the authors resource box. You need the content there for the search engines to spider when they visit through all the linking pathways you created when submitting your site to quality web directories.
As we covered the internet contains a massive amount of information and people search for it every day. The more links you have pointing to your site and the more content you have on it relevant to your sites niche, the better you will rank for search engine queries.
Another way to use article marketing is by writing your own unique articles on topics related to your websites niche and submit them for publication to the best article directories. These articles will create some links to your website to increase its popularity and with each link comes another doorway for traffic to find you.
When you write and publish these articles, you are also letting the public know you have expertise and knowledge on the subject. To get the reader's attention, give them a quality, well written article filled with information.
Build links through quality directory submissions to increase your sites popularity and create doorways to traffic and search engines. Then use article marketing to provide quality on site content for the search engines to spider when they arrive. The more quality web directories you submit your site to, the more articles content you provide on your site and the more articles you submit for publication on article directories, the more search engines will love your site.
These are some of the key elements to creating traffic and building a successful website. You can have the best website on the internet, but without proper promotion your visitors will never find you. If they do not find you, they cannot use the services that you provide.
Now it is time to get started.
Gain an online presence for your Website by getting listed on The Authority Website Directory. Then make sure to read our latest article Explaining the Hybrid Vehicle.
Bum Marketing Methods - How To Make Money Online Writing Articles
Have you heard of Bum Marketing? If you haven't then you are probably new to Internet Marketing. Bum Marketing is a powerful and proved technique that has been used successfully by thousands of Internet Marketers over the years to generate income online.
The best part about Bum Marketing is that it is a no risk strategy that anyone and everyone can take advantage of.
Before writing articles, you should do research.
First, analyze the competition in Google for the keywords you are writing the articles on. However don't spend too much time on keyword research. Use your common sense as you do keyword research. You can do keyword research using Google Keyword Tool.
Take advantage of the hot selling products on Clickbank.com and Commission Junction and write articles on the product. In your article you should focus on the following.
What are the product features?
How does the product have an advantage over its competitors?
What are the benefits of using the product?
What needs of the customer does the product satisfy?
Churn out articles regularly. Don't spend a lot of time thinking what to write. Just start writing, you need not be a top notch writer, write your articles in a conversational manner. You should plan on writing at least 5 articles everyday.
Don't write lengthy articles. Instead of writing a 1000 word article, split the article into two. Even better create multiple accounts online with the article directories and tweak your articles so that you have a better chance of being listed in Google.
Avoid submitting the same articles to different article directories because it affects your article ranking.
Apart from ezine and goarticles, you should also write articles on Squidoo. Squidoo is very popular among Google Page rankings and you should add a RSS Module once you complete your lens to generate greater traffic to your articles.
Remember that Bum Marketing is the best technique for Internet Marketers. There is absolutely no reason for you to give up on Bum Marketing. Article Marketing remains the most powerful technique used by many to generate income online and you can do it as well.
Sri is an independent reviewer of the Top Internet Marketing Programs. Learn more about Affiliate Marketing at Internet Money Marketing.
4 Article Marketing Mistakes you Should Always Avoid
Even though article marketing is one of the easiest methods of driving powerful traffic to your website, it is also very easy to do it the wrong way. The funny thing is that these mistakes are done by beginners and experienced article marketers. By avoiding these 4 mistakes, you will in turn create a very successful article marketing campaign.
Don't write boring headlines. Your headline is the entry point of all articles. What ever your headline says will be the ultimate reason for why should or should not click on it on order to read more. So think about it; if your headline has no sizzle to it, why on earth should the reader want to read further. Readers are people. A major part of what drives a person to take a certain action is their emotions. Give them something to be emotional about.
Don't write a headline that only contains the most generic keyword phrase. For example, if you were to write an article about the general issues of dog training, don't use the keyword phrase "dog training". Yes, you might get quite a lot of readers clicking to read further, but you will find that the click through ratio on the link pointing to your site in the bio area will be very low.
Also, the few readers that do enter your site will be hard to sell to. Why? Because you have no idea what they are looking for. All you know is that they entered your site because of the keyword phrase "dog training". The problem is that you don't know what exactly they want in the niche of dog training. They could be interested in "how to train my dog", or "how to teach dog training". We can go on forever.
Don't write on a subject that has nothing to do with the headline. The reader is looking for an answer or a solution. Don't betray the reader by not giving them what they want. If you do that, you will just annoy your "would be" prospect, and the only high click-through ratio that you will get from the reader is on the "back" button.
Reframe from writing "ego" and "written by " bio lines in the bio area of your article. This will not do anything for your click-through ratio on the link the points to your website. Instead, use your bio area to sell your website and product. Tell them to click on your link. Let them know why they should click on the link by giving your readers a list of benefits. This is the only area in your article where you are allowed to actually promote your website and product. So, why not use it well.
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Building Backlinks That The Search Engines Love
Building backlinks to your website is highly recommended in the Internet marketing community these days. This practice is especially helpful for the purpose of drawing organic (read "free") traffic to your website. And, if you don't have traffic to your site, you don't have much if earning money is your goal.
By building backlink to your website, you benefit in a number of ways. First, your placement in the search engines can improve, since the number of backlinks pointing to a website appears to have considerable impact on search engine ranking (love). Second, you may also attract traffic, as visitors on the other sites see your link and click over to see what you're offering.
The rest of this article will focus on several backlink building methods that are great for beginners and experienced marketers alike.
Social Bookmarking
There are now literally thousands of social bookmarking sites. These sites offer an opportunity to bookmark all of the websites (including yours) that you find interesting and want to keep track of. Bookmarking your site often means you're creating a backlink too.
Website Directories
These also are in great supply. These sites are storehouses for information about all sorts of websites, sorted by topic. Many allow you to submit your website for inclusion for free and create a backlink if your website is accepted.
Link Exchanges
These are also known as reciprocal links. You allow me to put my link on your website and I allow you to include your link on my site. Reciprocal links are considered more valuable if they are placed on a website whose theme is relevant to yours.
Blog Comments
Many blog owners welcome readers' comments in reaction to their posts. The reader can generally include a website link along with their comment, creating a backlink. Just watch out for blogs that include the "no follow" tag because then the backlink won't count.
Press Releases
Submitting a press release entails writing up a short news story about your website or some of its content. It's a who, what, when, where, and how of something likely to be of interest to the media. As with many of these methods, there are free and paid options. Of course you include a link to your site in your content.
Article Marketing
Some say article marketing is the best method to draw free traffic and ultimately lots of backlinks. The webmaster writes an article on a topic relevant to their site and submits it to one or more article directories with a resource box incorporating links pointing back to the website.
Link Networks
These are typically private networks of blogs or websites on which members can post content which includes a link to their website. Often the blogs that are available in these networks have a fairly high page rank, say PR5-PR7, which is an attractive feature. The value of a backlink can increase if it is placed on a webpage with a higher page rank
Using all of these methods at the same time to create backlinks might lead to being scattered and ineffective. If you're interested in building links to your website, start with one method, complete it thoroughly and then move to another.
Of course some of the techniques, like article marketing, are never complete. There is always room for more, so intersperse this with other link building methods. With some concerted effort you will be able to create hundreds or thousands of backlinks to your website and really feel the search engine love.
Discover Kevin Sinclair's system for making profits regardless of whether anyone joins your network marketing business.
Understand Backlinks from Search Engines
Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.
The most popular search engine, Google, places great emphasis on backlinks. In fact, relevant backlinks is all a website needs to achieve a high ranking in Google result page. Google, however, does not shows all the indexed backlinks when user queries with the link: operator. In addition, Google does not update their backlink index as frequent as their search results.
It is believed that multiple backlinks from a same domain does not have the stack effect in Google. For example, links from forum signatures and directories will have minimum weigh in Google's ranking algorithm.
Yahoo, on the other hand, chooses to display all the backlinks to the users. A search with the link: operator often reveals most of a page's backlinks to screen. Although they display most of the backlinks, it does not mean that they value them as much as in Google. Unfortunately, backlinks are not as important as they are in Yahoo than in Google.
Yahoo has introduced a site explorer interface to aid the webmasters in locating the backlinks and other useful information. Yahoo also provides one of the best API for the web masters' usage.
MSN also offers to display all the backlinks to the user with the link: operator query. The backlinks update in MSN also seems to be the most updated among all the three search engines. It may seems that MSN focus a lot on backlinks but this is usually not the case. Backlinks are not as important as keyword domain in MSN's point of view.
In conclusion, Google is the only search engine that put a lot of focus on backlinks in their ranking formula and since they are the most popular search engine, backlinks are important for every website. It is recommended to use Yahoo or MSN to check for backlinks because they show a more complete listing.
KC is a SEO consultant with several years of related experiences. His advice has helped several Webmasters to increase their SERP. KC is the founder of USESEO.COM, a site that offers free SEO techniques. At the same time, he runs the only link investment site on the net, LinkVestor.
Breakthrough Article Marketing - Discover 4 Must-Have Ways to Excel at Article Marketing
Article marketing is one of the most uncomplicated tools that you can use in driving quality traffic to your website. In using this marketing strategy, you don't need programming skills or spend your precious time convincing other webmasters to link back to you just to improve your page ranking and augment your page views. You just have to write quality articles that are targeted to the needs of your target market and submit them to publishing sites to obtain quality inbound links. It's that easy!
Here are the 4 must-haves ways to excel at article marketing:
1. Focus on the quality of your articles. You would want your articles to be read and widely distributed online to gain unlimited quality inbound links, correct? Then, you need to make sure that your articles are well-written, content-rich, useful, and highly relevant to your target niche.
2. Optimize. Increase the chances of your articles being read by making them highly searchable online. How? By being familiar with the algorithms of various search engines and learning how to identify and position relevant keywords on your content.
3. Submit your articles on a regular basis. To strengthen your online presence, submit at least 5 articles everyday. The more articles you write and submit, the more quality inbound links you can create for your website. Not only that, you will also send a strong message to your readers that you have so much information to share and that you are really an expert on your chosen niche.
4. Keep your articles short. Don't bore your readers with essay-like articles and limit your content to 300-500 words. If you can't fit all your ideas in this word count, I suggest you create another new article.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
