Article Marketing - Discover 4 Brand New Secrets to Amplify Your Article Marketing
In the internet, content is considered the king. That means in order for you to make it big online, you have to give people what they are looking for - information, so they will flock on your website and support your products and services.
Here are the 4 brand new secrets to amplify your article marketing:
1. Consider the rules set by article submission sites. You would want your articles to be accepted and published the first time you submit them, right? This is to save you the time and energy from revising them should they be rejected. Here are some of the publishers' guidelines that you must adhere to in order to eliminate the chances of your articles being rejected: your articles must not contain hyperlinks, blatant advertisements, any form of sales pitches, and inappropriate content such as sex, terrorism, etc. They must also follow the recommended keyword density which is 3% to avoid keyword spamming.
2. Write "10 tips" and "How-to" types of articles. Based on researches, these are currently the most read type of articles over the internet. People prefer them because they are direct to the point and easy to understand. They are also usually short and easy on the eyes.
3. Proofread your articles. Before you make your articles available online, make sure that they are free from any kinds of error that can potentially annoy your readers. It would be better if you can ask someone, perhaps a professional editor to review your content and give you objective feedback about your articles.
4. Compel your readers to act. What would you like your readers to do after reading your articles? Would you want them to visit your website, sign-up for your newsletters, fill up surveys, or make a purchase? Communicate this on your resource box and use powerful words that can easily move your readers.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Link Baiting - A Creative Strategy To Increase Traffic To Your Squeeze Page
Link baiting is an indirect way of creating back links to your squeeze page and are well worth including in your arsenal of traffic generation. Basically, link baiting encourages others to link back to your website. If your squeeze page is offering a free product in order to building your marketing list, then perhaps you can encourage direct links to your squeeze page, otherwise a link back to information on your site which in turn links to your squeeze page may be more effective.
When you deliberately write controversial, funny and informative articles that are likely to be linked to by other websites or blogs you are engaged in link baiting. What can you write that will be controversial enough or humorous enough to tempt people to link back to your website. From such pages you can then provide links to your squeeze page. Link baiting, unless you have a squeeze page offering a free product or benefit, is best used for an informative page which then links to your squeeze page.
As well as tapping into controversial subjects, other link baiting techniques include conducting an online contest, writing free informational (particularly how-to) reports, or offering free access to an online software program. Editing informational articles on wikipedia can also be an effective link bait technique because you have the capacity to include your own informational pages as resources. From these you can link to your squeeze page. Alternatively, if your squeeze page offers relevant information you can link directly to it.
Link baiting works hand in hand with link building as an effective traffic building technique and SEO strategy. One way, relevant links from high traffic, relevant websites to your own web pages, including squeeze pages if appropriate, will increase your search engine results page rank as well as the number of direct visitors to your site. If you ignore the strategy of link baiting and link building you will not be able to fully optimize your website for either visitors or the search engines. However, Google is constantly trying to neutralize artificial link development strategies and other search engines are following suit. Therefore, organic link creation is the best approach to maximize website traffic and SERP.
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Article Marketing - Latest 3 Persuasive Steps to Excel At Article Marketing
Article writers cannot be more in-demand these days. With millions of webmasters constantly seeking for articles that they can use in their article marketing campaigns, they can indeed keep millions of article writers busy for a while. With it's proven ability to generate traffic and communicate the webmaster's knowledge and abilities, article marketing is fast becoming the most sought-after traffic-generating tool.
Here are the latest 3 persuasive steps to excel in article marketing:
1. Determine the use of your articles. Article marketing isn't just about submitting your articles to publishing sites. It also pertains to the distribution of your written materials in the internet using other different avenues. Thus, in writing your articles, you have to determine its usage. Are you going post them on publishing sites, on your blogs, on your website or perhaps you'll send them through e-mail marketing. In doing so, you can effectively plan the elements that you will incorporate and other add-ons that you will strike out. You would not want to use your articles with resource box on your own website, do you?
2. Be specific. Explain your ideas by giving concrete examples and specific information. For instance, if you would like to teach your readers on how to make money online, cite specific methods like blogging, article writing, and affiliate marketing, instead of telling them to google search certain terms to get the information they want. If you already have the information, why not just give it upfront? It will not only help your readers but it can also be your effective way of getting your potential audience's trust.
3. Be original. Don't be just another writer. Be different by exhibiting a new level of creativeness in your articles. Develop unique methods that can easily be associated with you so you can make a huge mark online.
Do you want to learn more about how I do it? I have just completed my brand new guide to article marketing success, 'Your Article Writing and Promotion Guide'
Download it free here: Secrets of Article Promotion
Sean Mize is a full time internet marketer who has written over 1574 articles in print and 11 published ebooks.
Ten Tried And Tested Viral Marketing Campaigns
Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth advertising, this method has been one of the most powerful yet cost-efficient ways of promoting a business.
Viral marketing involves the exponential spread of a business message. After an initial distribution, the business message can potentially reach many people in a short span of time.
As an example, if you deliver your business message to ten people and give them enough incentive to pass it on to ten more people in their respective network, you'll immediately have garnered the attention of a thousand potential customers. But it doesn't stop there, because the new tiers could spread the word to even more individuals, and this same cycle would go on and on while you concentrate on other matters of your business.
Studies show on the average that a person has 12 people in his network. This statistic can be deceiving. Ten persons can have 2 people in their respective network, while one person can have 140 people in his. We would then arrive at the same median.
Here are some of the things that Internet marketers use to encourage people to distribute the business message. Bear in mind, please, that these are all offered for free. Free is still the most powerful word in marketing, after all.
1. E-BOOKS. An e-book is the most popular method of delivering the business message. An informative one would cater to the needs of many people, which is already enough incentive for its self-propagation. You strategically place links within the pages o the e-book to promote your business or your affiliate products.
2. SPECIAL REPORTS. Special reports are just like e-books, only shorter. Special reports have also taken an aura of reverence in recent years as they are excellent vehicles for communicating a novel idea.
3. SOFTWARE. Perhaps you have a program or a script which you would want to share. This software can be designed to provide for a link to your site every time its features are used.
4. SERVICE. You could provide for a hosting service or an e-mail accounts to entice visitors to spread your business message.
5. MEMBERSHIP. You could also establish a membership site and give away access to the same. The membership site could contain a lot of free or discounted goods to its members.
6. NEWSLETTER. A newsletter or an eZine is also a popular way to kick start the exponential distribution of the business message. By constantly providing your subscriber base with informative pieces on a variety of topics, they would feel inclined to tell their friends about your business.
7. DISCOUNTS. Offer discounts to the products you're offering, and you would encourage people to spread the word about the bargain you are providing.
8. TRIAL VERSION OF YOUR PRODUCTS. If you're trying to sell a software program, you could also try offering such for a trial period, which is usually 30 days. This would allow people to try your product before they would decide to buy it. Even if they're too thrifty to spend on the full version of your product, they would still inform others of your business at some point.
9. ARTICLE MARKETING. Submit an informative article with a resource box containing a link of your sales page to the many article directories on the net. Encourage your readers to republish your article provided that they keep the resource box.
10. OTHER PRODUCTS like screensavers, themes, fonts, images and the likes.
Now that you know what value propositions to offer, the remaining consideration is how to distribute them.
E-mail is the primary mode of online transference. Mailing lists contain loads of e-mail addresses of people with similar interests. If you could broadcast your business message in this channel, the rewards would be tremendous, as someone is bound to take notice. Additionally, you only have to send it once, and you'll touch base with every single person in that group.
Discussion boards or online forums also host a gathering of people who share the same passion. These online communities hold discussions on various matters everyday, often, many times within 24 hours at that. There are forums for the many niches out there. Target one that is related to your market. But make it a point to first establish your presence as a worthy part of the community. Remember, it is a community, and you have to win their trust first before you could sway them to your side. Begin by answering threads which post a question. Be helpful. In this way, you could subtly manipulate them to check out your business message.
Online chat rooms can also be a fertile source of hosts that would persistently distribute your marketing offers. Join a channel that pertains to your business. Spend some time building up personal connections, and then gradually introduce your business message. People have more confidence with someone they have actually talked to, albeit, through online means.
Cedrick Reese is the owner of http://www.ReicBlog.com, an Online Real Estate Blog and http://www.Healthoogle.com He is active duty military, stationed overseas, with 15 years of service. The site is his way of sharing information and learning from others new things while stationed overseas!
7 Principles for Article Marketing
If you are just getting started with article marketing, or if you are still learning about article marketing, begin on the right foot. There are seven simple rules you must know (and apply) in your article marketing campaign.
Planning:-. Before you begin writing articles, sit down and set a few goals for yourself. Know what your purpose is for marketing with articles. List directories where you have to submit. Knowing where to submit your articles will save you time. Decide where you'll submit your articles. Create an account at each website and bookmark it.
Compile article ideas. You should never wait until you think you're ready to write a few articles to accumulate ideas. Jot down ideas you have every day. Keep a small notebook handy to write your ideas in. When you're ready to write articles, you'll have a small scale gold mine of ideas waiting for you.
Write quickly. Lots of writers struggle over writing a perfect copy the first time around. Forget about it. Write fast, letting your thoughts flow onto the page which is a good technique. Once you're finished with your draft you can edit as much as you like.
Confirm spelling, grammar and word count. Before you submit your article to any directory, be sure you run a spelling and grammar check on the document. If you tend to forget to do this, write yourself a reminder on a sticky note and place it on your monitor screen. Admit a well-written resource box. This is the most important, and often most overlooked, part of the article marketing process. Always include a resource box with your articles that creates a call of action to your readers.
Be uniform. You can't write a handful of articles and expect huge results. Article marketing requires persistence and consistency. Plan long-term and you'll start getting amazing results from your article marketing efforts.
Prakash Jain Run a Articles Direcotry, You Can Also Find Articles on Writing Articles and Online Promotion Articles
Best Article Marketing - Uncover 4 Responsive Methods to Accelerate Your Article Marketing
Marketers prefer article marketing over other promotional tools because of numerous reasons; it is hassle-free, cost-effective, and it delivers! It is currently the best internet tool in augmenting your website's traffic, establishing yourself as a key person on your chosen niche, and improving your page ranking.
Here are the 4 responsive methods to accelerate your article marketing:
1. Articles. Your articles are the key factors in this marketing campaign. You need to make sure that they are well-written, optimized, content-rich, informative, short, direct to the point, interesting to read, and relevant to your target niche. By doing so, you are increasing the chances of your articles being read, picked up, and republished by other online users. This can lead to numerous inbound links for your website that can improve not only your traffic but also your page ranking.
2. Submission. The other equally important aspect of article marketing is the submission. In order to strengthen your online presence and realized your other marketing goals, you need to consistently submit your articles to publishing sites. In doing so, you need to create an article summary, keywords that you have used on your content, and a powerful resource box.
3. Tracking. You need to monitor the performance of your articles to identify which ones are bringing quality traffic to your website and which ones need revisions. You can simple log on to your accounts on various publishing sites to see your clickthrough rates. Identify the strong points of your performing articles and apply them on your other articles to increase their open rate.
4. Redo the whole process. The success in article marketing cannot be achieved overnight or after a couple of submissions. In order to succeed in this technique you need to continuously write, submit, and monitor the online performance of your articles until you realized your marketing goals.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Questioning the Experts or Aspiring to Be One - Online Article Writers Choose
If you are an online article writer you can promote yourself as an expert by posing as an authority and claiming you have attained wisdom and knowledge. Or you can stand aside from the so-called experts and stand on your observations, experience and talents. Perhaps you have achieved the pinnacle and can do all of this. Either way you need to know where you stand.
How can a reader know where you stand? They may read an excellently written article by a great writer who in reality knows very little about their subject matter. Perhaps it is the only article they have ever written on the subject, they may in fact know very little about the topic past that one article. Are they an expert? Certainly not, but they might appear to be from the reader's perception. What if someone has written lots of articles on the subject?
Well in fact this might indeed be a better indication, but like many who follow the online article venue, I too have the same question, because it seems like the numbers are irrelevant really, but some believe otherwise and it is an interesting point of contention. Shouldn't we question the so-called experts; isn't this what Einstein indeed also tells us to do? He advises us to question the experts.
Personally as an online article author, I am so busy questioning the experts, I might feel slighted if one were to proclaim me one, although it appears there is no escaping it, as Einstein admitted later in life how he lambasted the experts only to become one himself? Indeed, isn't life funny that way? I have a problem with lawyers too, does that mean I will become a lawyer too some day? I hope not?
The point I am making here is; are you questioning the Experts or aspiring to be one? Every Online Article Writer must decide this for them selves. Are you a real expert or are just faking it until you make it?
"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington
Article Marketing: Why 2 URLs Equals Watered Down Orange Juice!
Are you an Article Marketer? If so, you know that it pays to write hundreds of articles and post them on the web with your URL attached to the bottom.
But did you also know? When you include TWO URLS in the resource box of your article, you're turning it into watered down orange juice.
Let's call one of your URLs "OJ" and the other "water."
You put two in, now your orange juice is only HALF as juicy as it was before. And the power of your brand, "OJ," is FIFTY PERCENT diluted.
And you may think it's tasty, but that's only HALF the vitamins of undiluted orange juice.
(Said in Plain English):
For those who run multiple websites:
How do you choose which URL to place in your article resource box?
As a marketing-minded individual, I choose the URL that's most appropriate for the audience.
For example, If I'm selling, say, orange juice, and my one site is "Freshpicked.com" but the other is called "dreamingincolor.com"... guess what?
I'm not including that second URL in the resource box... no matter how much I want everyone to notice how many websites I'm running.
I notice that many people include more than one URL in their article resource box, and I advocate strongly against it.
Even if the reader "knows you from around the internet," you are not attracting people to one website if you give them two options of where to click.
If you give ONE option, and someone clicks, they can explore the potentially many pages of one website, and let the info sink in and then burn your name into your head.
If you give them two, you've diluted the power of your brand by FIFTY PERCENT.
Do you think this helps to build a strong case for your brand? I don't.
People are NOT going to click TWICE.
They're just not, so don't give them a distraction with your two-URL-having resource box.
Don't do it.
Don't water down your orange juice.
Copyright 2005 Dina Giolitto. All rights reserved.
Liked this article? Have more of the same emailed to your inbox each month. Sign up for the Copywriting and Marketing Ezine from Dina at Wordfeeder.com and learn to write search engine friendly web copy and market your web based business for free.
Getting More Links to Your Website
Links are vital to the success of your website. The more links you have from other pages and websites linking back to your site, the more popular it will be within the search engine rankings, so it pays to make a constant effort to increase links wherever you can.
They also provide extra streams of traffic from all kinds of directions, and can net you new customers and sign ups. The good news is that there is more than one way to increase the number of links you have.
One great way to get more links is to write regular articles and submit them to the online article directories. With practice you will be able to incorporate keywords into each one that will encourage more traffic to click through the link to your site that ends each article.
Another good method to use is to enter into agreements with other webmasters, to exchange links to each others' sites. This kind of agreement costs nothing, you can enter into it with as many other people as you wish, and it's ongoing - meaning you'll be enjoying free links to your sites for as long as the agreement remains in place.
In order for this method to work well it's vital that your site is well constructed, informative and professional in appearance. Not only will this enable you to get more people to link back to it, it will also improve your rankings with the major search engines.
You should also consider creating your own blog if you don't already have one, as this is an easy way to create a link to your site, and vice versa. Don't just link to your home page though; link back to other pages within your site if it's relevant to do so. This will attract the search engine spiders to crawl through lots of different pages on your site, raising your ranking even higher as they will realize that there is plenty of content available to read and digest.
You should think of these activities as building a network of links that will strengthen the credibility of your website. As you link to more and more pages in more and more different ways you should see your search engine ranking starting to climb.
The key to successful link building is to do it on a regular basis. You can never have too many links to your website, so make a pact to create a few more every single week - you'll soon notice the difference.
Count the number of visitors on your website, forum, blog or profile. Get a free hit counter today by visiting Hit Counters
Article Marketing - The Single Most Effective Method To Increase Your Sales On The Internet!
Writing and submitting articles to directories can considerably increase your traffic and sales. It doesn't matter if you never wrote a single word before or if the last time you wrote a three hundred words article was more than ten years ago.
If you have a website about 'dog training', start writing right away. Just write like you talk. In fact, you can just write your articles as though you were talking in just simple, every day language that your reader will enjoy reading.
Don't be too concerned if you don't think you are good at writing articles, they don't need to be perfect. All you need to do is to give your reader useful information. If you can help them and give them the solution that to solve their problems faster, you will make a lot of money.
Your articles don't need to be extremely long but most article directories will have a minimum word of around 250 words.
With article marketing, you can promote your own product, affiliate products, your website or your blog. In fact, you can promote everything under the sun. Just be sure to add a bio box with a link to your web property.
Another advanced technique is to send your visitors to a squeeze page to capture their email address. Doing this will allow you to send them promotional offers for months to come.
Once you have written an article you then need to submit it to article directories. It is important to submit to at least a couple of the top directories such as EzineArticles, Article Dashboard and Article City. These directories have high page rankings so your articles will receive many visitors. Now when your articles have been approved and published then you should receive many visitors when people search Google for any of your keywords.
To learn more, download my Free Guide: "How To Earn $100K Per Year With Article Marketing".
Franck Silvestre makes thousands of dollars a year from affiliate and article marketing. Wonder what the secret to his success is? Discover how he does it at: http://www.mynetmarketingland.com/article-marketing/
Article Business Marketing - Boost Sale With Article Business Marketing Online
If youd spend up to 6 months trying to know how to succeed in the affiliate marketing online industry, one of the success strategies you should have come across is the fact that web content is KING! And the reason is that if you incorporate article business marketing into your business you will move forward in leaps and bound.
The principle of article business marketing simple entails having site filled with quality, informative and educative content can make or mar your online business. In fact it is a major determinant how long an individual will stay on your site will it be for few seconds or minutes or hours or bookmark to come to it later or recommend it others!
Will it encourage warm reception and click through to the merchants site or induce hatred and disappointment? But if you cannot write your own content, here few ways to overcome it below:
Search the public domain
There are millions of articles that are currently in the public domain that you can use on your web site free of charge. A simple web search can bring up hundreds of these kinds of articles. And the best part is you can edit them, change them, alter them or do whatever you want to them so that they sound exactly like you want them to. You dont have to worry about paying any authors or stepping on any toes.
Pay others to write for you
And in most cases, its cheaper than you think. When you consider how important good web content is, paying someone a few dollars to write exactly what you need isnt such a bad idea. Of course, some companies charge more than others and it always pays to shop around, but dont shut yourself off to the idea of paying for content.
Employing the tactics of article business marketing cant be overemphasized because youll never have a really thriving affiliate site unless you have good and solid contents. If you cant write it yourself, you do have other options, but the best thing you can do is to learn how to write in your own style.
Read LATEST and FRESH articles & residual income supertip
Easy One Way Links To Your Website
Online websites know that inbound links are absolutely essential for the promotion of your website. Links feed search engines so when you have more, you become more popular. More quality links will cause you to move up in search results for keywords. Of course, when it comes to back links, some are better than others. One way links from Authority Sites that have good page strength are highly preferable.
Inbound links pointing to your website are vital if you want to improve traffic to your website. Inbound links will improve your websites rankings for organic search engines and provide another path for visitors to find your website. Getting links from high traffic, authority sites are weighted more than most links. The main objective in most SEO campaigns is building high quality, one way links to your website.
One of the best and easiest ways to accumulate one way inbound links to your website is to list it in web directories. A few of the better ones are the Open Directory Project, Yahoo and the Authority Directory.
The ODP is free to submit, but it could take a very long time to get reviewed. The percentage of those that get accepted there is not very high either. Yahoo's directory takes about seven days for review and costs $299 per year. The fee at Yahoo is non-refundable and acceptance is not guaranteed there either. The AuthorityDirectory.com charges a small annual fee and review is generally completed within 48 hours. Your site is not guaranteed to be accepted at the Authority Directory either, but in most cases they refund the fee if your site is not accepted.
Exchanging links with other sites is a risky way of collecting links. If you accidentally exchange a link with a banned site, it can actually hurt your sites popularity or get your site banned. Google and many other search engines have made statements that they are devaluing reciprocal links.
Building links is a never ending cycle. Links drop off and new ones need to be established if you want to continue to rank highly. It is important for you to realize that link building is an on-going process. If you want to rank highly in the search engines, you are going to need to steadily build links to your site. Link popularity will make the difference between your site appearing on the first page of search results or not at all.
Inbound links can generate traffic to your site in two different ways. Traffic that comes from click through traffic and better organic results in search engines.
Click through traffic comes from visitors to the site your link is located at just clicking directly on the link. This can become highly relevant traffic if the site your link is located at gets a large amount of traffic. Traffic increases due to organic search results can be huge.
Inbound links help you achieve traffic through both click through traffic and organic search results. Directory listings are a great place to start with your link building campaign.
The Authority Web Directory is a powerful, human edited directory. Visit now and take a look at our Authority Real Estate Directory.
3 Easy Ways To Build Your Opt In List Today
Youve finally realized that you need to build your opt-in list. You may have read articles and found advice from experts and gurus telling about the success theyve had from building their opt-in lists and now youve decided that you need one of your own. So, youve started trying to build your opt-in list Youve followed all the advice and you still havent been able to make a profit?
Maybe you are even losing money You cant figure out why others have succeeded and you have failed.
Well the truth is, you need to build a responsive list, not just a big list.
One of the biggest mistakes is that you may have just dived right in without thinking out your business strategy.
In this article I will outline 3 of the best and quickest ways you can start to build your opt-in list correctly and how you can make sure it will be profitable.
1) You need to build a good relationship with your subscribers. Just because you have an opt-in list, doesnt automatically make you an expert. You need to provide your subscribers with some meat first. Try to give your subscribers very good information that they can grab onto. This will start to make you become an authority with your subscribers and they will start to depend on you for their information. You can also participate in the forums in your niche so that you can find out what your target market really wants to know and learn about. This will help you connect with your subscribers on a deeper level.
In addition, post on forums and provide expert advice and recommendations. Get your name out there so that people will see you in more than one place. Use your posts as an opportunity to place a link to your website in your signature and get people to your site so they can subscribe to your newsletter.
The truth is that the money will only start coming in when your subscribers believe in and trust you. They will not buy something from you if they feel like they dont know who you are. You can do this by providing some sort of value to the right off the bat.
2) Only offer products and services to your list that they really want and need. You need to keep a strong relationship with the people on your list, so never recommend something that you havent actually used or reviewed yourself. Never, recommend something just to make a quick buck. This is the fastest way to lose your credibility.
3) Find ways to make friends with other opt-in list owners. This is good because you can network with them and do cross promotions. If they already have a successful opt-in list, many times they will be willing to give you tips and ideas that have worked well for them. While there are many articles and information about how to build your list, nothing is better than getting first hand advice from someone you trust.
As your list grows, make sure you maintain the quality of your list. Keep it organized and manageable.
Always remember, that building a profitable opt-in list doesnt happen overnight. You are building an asset with your list. Your subscribers are always number one, so treat them like you would want to be treated. Dont pound them with offers for this and that. Give them quality content that they will be happy with, and when you do put an offer in front of them the response will be much much greater.
Jason Cooper (The Rebel Marketer) is an accomplished online entrepreneur and has taught many clients and students about the lucrative world of Internet Marketing. Find out more about Jason at: RebelMarketer.com. This article may be re-published in a newsletter, e-zine, website or anywhere as long as this resource box remains intact.
How Knowing Your Customer via Direct Marketing Helps Your Online Business to Prosper
What is direct marketing? Put simply, direct marketing is a process of recording information about your customers response to a planned marketing activity.
Increased computer usage has allowed direct marketing to evolve and to rise dramatically. For your online business, to begin with, you design your sales letter or craft your emails to elicit a certain response. You then test and track your customers feedback by the actions (or inaction) that he/she takes. The tracking process is easily accomplished via coding your online campaigns and can be fully automated.
As you gather more information about your customer's online behaviour, you are able to tweak your sales ad accordingly.
In a nutshell, the internet makes it possible for you to track your individual online communication with a customer and to know what happens over time.
With direct marketing skills, you will be able to acquire and retain your customers. There is less marketing wastage as you know what, how and where to roll out your online marketing campaign for the best response. Having good knowledge about your customers will definitely put you ahead of your pack!
So what are the qualities that constitute a good online customer? He/she is:
* Open to your offers.
* Repeat buyer.
* Buyer of your front end / back end products.
* Easy and low cost to maintain.
* High revenue dollar value per acquisition cost.
* Loyal to you.
* Swear by you!
The reverse is true of a poor online customer. He/she is:
* Not open.
* A complainer.
* A single transaction buyer.
* An easy product switcher to your competitor's.
* Not loyal.
* Quibbles a lot on price.
* Expensive to acquire and expensive to maintain.
* Low revenue dollar value per acquisition cost.
How then, do you pinpoint a good customer against a bad one? What kind of information do you need to know about your customers? Here are 8 critical but very basic information that you must gather:
1. Who are they?
2. What do they buy?
3. When do they buy?
4. How do they buy?
5. Why do they buy?
6. Where do they buy?
7. Are they satisfied?
8. What is their buying power like?
One way of getting the information that you need is to simply conduct a survey on your mailing list. Hot tip! Make it easy for your subscribers to fill up the survey and give them an incentive to do so!
The same pareto principle should apply to your online business: the 80/20 rule. The principle just means that 80% of your sales are generated by 20% of your customers.
If this is the the case, instead of spending huge sums on customer acquisition, it may be a more prudent measure to spend resources on knowing and understanding more of this 20% segment. Cultivate good relationships with this 20% segment and reward the customers here for staying true to you. (Again, this knowledge is only possible if you have surveyed or kept track of your entire customer base.)
All in, having happy, loyal and satisfied customers will result in a business that prospers. And you can achieve this through direct marketing and knowing what, how and where to please your online customers!
Evelyn Lim is the publisher of weekly newsletter "Mapping You to Success". She aims to equip her readers with skills to acquire multiple sources of online income. To subscribe to her newsletter, please visit http://www.e-BizMap.com. Or, read her blog "Online home business journals from Singapore" at http://www.EvelynLim.com for more information.
3 Steps to Designing an Effective Article Marketing Campaign
We all want our businesses to be successful one day, and that is the basic purpose for which we do all the efforts for, and success always brings in monetary stability along with it. Therefore, success and profit are the basic motives on which we build up our businesses and target all our efforts to achieve them. Any website, when created, does not start giving out any profit unless and until it is properly projected.
Amongst the various marketing techniques and tools which are equally helpful, article marketing is the best one.
- Article marketing is a tool which is quite appropriate for successful promotion of your online business. By using this marketing technique, you can create awareness within your target audience. It is a very successful way of promoting an online business, with the competition around you growing in its intensity amongst online businesses.
- Make sure to capture attention of your target audience by highlighting the basic concept of your business and with a general introduction to the products and services you offer, once this is done, move towards the focus point and then narrow your content to the central idea. The usage of keywords is an extremely effective way of spreading the word around,; as the more the relevant keywords, the greater chances of your website appearing on the forefront for people to view.
- Do not only emphasize on the quantity of articles, but also remember to keep the good quality of the articles, so that the reader may get to know that you mean business and are serious about what you are saying in your particular niche.
Want to learn how I do it? Download my free guide here: Email List Building Secrets
Do you want to learn how to drive massive traffic to your website? Click here: Traffic Generation Secrets
Mike Upshaw is an experienced internet marketer specializing in list building, traffic generation, article marketing and affiliate marketing. http://www.secretstointernetprofits.com
How to SEO Your Wordpress Blog
Wordpress is one of the most seo friendly publishing systems today, but to get the best results you still need to tinker with it a little bit!
So let's see what steps you need to take to modify Wordpress so it will turn into a true seo CMS:
1. Permalinks structure: the default structure is no good at all - although search engines have no problem in indexing pages that have urls with variables, it's very clear that they prefer clean urls.
The best results I have seen are when permalinks structure is set to "%postname%", and only that. This is something to keep in mind for any site you build, Wordpress or any other CMS.
2. Related posts plugin ( tinyurl.com/262ao4 ): this is good for both your visitors and the search engines. It automatically finds related posts and displays them in a list - very useful when visitors arrive on a page looking for something and they get more info on the same subject.
3. Metatags plugin ( tinyurl.com/2fxota ): you simply can't let the search engines handle the text your visitors see in the search engine result pages. You can influence your click-through rate very much just by handling this one aspect of your copy.
As for the search engine optimization aspect - the description metatag can move you up a spot or two when you are in the first 5 with small to medium competition. And it only takes a minute!
4. Sitemap Generator Plugin ( tinyurl.com/2zy4nx ): for a small site this wouldn't be a problem, but when your page count goes over 50 indexing and maintaining a sitemap the old fashioned way just isn't viable.
This plugin is actually more valuable because it creates both an XML sitemap (like those used by Google) and a normal, HTML sitemap for your visitors.
Some of its features include: support for multi-level categories and pages, category/page exclusion, permalink support, what order to list items in and many other options.
5. List of ping sites ( tinyurl.com/2ljwrb ): put this great list in the Options -> Writing -> Update Services box and every time you write a new post 56 sites will link to you. This is a great way to ensure a quick indexing of every post on your site and, given enough time, get quite a few backlinks with the text anchor you choose.
Some optimizers say that blog and ping doesn't work anymore, but I do this everyday - it takes next to no time and the benefits are visible.
6. Technorati ( technorati.com ) is another easy way to make your Wordpress blog known, especially to other bloggers. Still, its biggest benefit is categorizing and indexing your content.
Create an account, claim your blog and then fill in the details in the blog settings page: write up a good description and then in the "tags" section fill in the keywords that represent your blog. Try to fill all the boxes but don't spam. If you grabbed the list from no. 5 you'll have all your posts listed in Technorati, and you're going to see the benefits really soon.
Apply these tips and soon you'll be on your way to more traffic and better ranking!
Florin Costache is a Romanian webmaster that writes on search engine optimization (optimizare). He also provides Romanian site owners with top notch seo services (optimizare site)!
Amazing Article Marketing - Revealed - 5 Key Ways to Multiply Your Article Marketing
The idea behind article marketing is to write as many articles as you can and submit them to publishing sites so you can generate quality inbound links for your website. Your articles, when deemed useful and informative, can lead numerous online users to your website. This can increase not only your page views but it can also affect your search engine standing in a positive way.
1. Several article submission sites, like EzineArticles dot com, allow authors to leave a brief description on their ezine page. Take advantage of this so you can properly introduce yourself to online users. Leave your name and communicate your areas of expertise. It would also help if you can post your most friendly-looking picture together with your website's URL.
2. Submit your articles on appropriate categories. This is to make your articles easy to find online. If you are writing about dogs, the most appropriate category for your articles would be pets.
3. Always check your email address that is associated with your account with publishing sites. This is where publishers will send you updates about your submissions. This may include the reasons why some of your articles were rejected or if your articles are already posted online.
4. Read and fully understand the terms of service of each publishing sites. This is to ensure that you will minimize the chances of your articles being rejected.
5. Join forums within article submission sites. In these areas, you can communicate directly with other publishers so you can share tips and techniques on writing and submitting articles online. You can also get in touch with online users who are constantly leaving feedback and recommendations on how you can improve the quality of your content.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Link Popularity: The Stepping Stone For Greater Online Presence
What exactly is link popularity? It is not Page Rank. Link popularity is the measure of how popular your page is and how many links are directed to your site; and the quality of the sites that are directed to your site. Page Rank, on the other hand, is almost always confused with link popularity. Page Rank is normally a Google term, ranging from 1-10, and is used to classify the relevancy of a site based on keywords, description, and link popularity. Link popularity uses quality; page ranking uses quantity.
Link popularity is a major stepping stone for any online presence. If no one knows about your site, then it does not exist. On the other hand, your site may also be extremely popular due to pop ups and campaigns on sites with a bad reputation; this is when quality comes into play when link popularity is determined.
Apart from having the right keywords and good reputation, link popularity can be earned through link exchange. Link exchanges could greatly up your site on search engines, therefore, drive more traffic to your site. Note: that you should have the correct anchor text on your site in order to get page ranked accurately.
Another great strategy in gaining link popularity is the overall content of your site. Do you have interesting material? Why should anyone bother linking to your site? Sometimes, sites with great content get linked by viewers on other sites. Some webmasters might stumble upon your site and request to use some of the content of your site with your permission and all links in place; this adds to your link popularity.
For example, say your website sells and gives information on 'tomatoes'. When you type in the word 'tomato' into a search engine, and your page isn't in the top ten, your link is not optimized. Check the other sites that happen to be in the top ten lists. Some browsers may allow you to view the page source of such websites. How do you compare? How many links do you have on your site and how many sites are targeted to your site? Do you have the proper Meta tags? This is where you can use your competitors' site to your own advantage and all these are important factors in gaining link popularity.
Also, great content, such as keyword oriented articles and reviews can draw traffic to your site with little to no effort on your part. Good luck on promoting your tomatoes, remember that quality surpasses quantity!
Jeffrey Greer owner of Ever Enterprise, providing marketing solutions and information to assist online businesses. Link Popularity is only one aspect to gaining your online presence. Visit Ever Enterprise today for more ways on gaining the marketing edge over your competition.
Improved Search Engine Placement - Good Link Building Is Essential
If you are going to get improved search engine placement it will be vitally important that you increase the number of websites that link to your website. Doing this helps you steadily increase traffic. The increased traffic gives you the opportunity to generate more sales.
However, if you are to succeed, you must make certain that your website is good enough for someone to link to you.
So, how do you do that?
Remember that "Content is king". See to the quality of your content to make your website attractive to all...
You may be wondering how your content is related to our current topic of building good backlinks, but there is a perfectly reasonable and clear connection...
It is important that you have high quality content on your website. Otherwise, other webmasters will most likely be reluctant to trade links. Your website will also need to be informative and interesting, as this will increase the chance of getting a link from someone else.
Remember, links to your website are the building blocks to your SEO success. It will be worth the effort to acquire them for improved search engine placement.
Let's review a short checklist of website characteristics that would make them good candidates for good backlink building:
* Websites with quality, related content.
* Websites that have higher PageRank than you currently have.
* Websites that relate to your keywords in some way.
* Online directories like Yahoo and other business directories.
* Web 2.0 websites like Squidoo.com and Hubpages.com.
Google, Yahoo and other search engines will give you improved search engine placement in the SERPs for having many inbound links. You should really concentrate on building quality links, which will do a lot more for you than tinkering with Alt tags or any other onsite optimization.
The main problem is that building link popularity is not always easy to do. It tends to be a lot like work, sometimes boring and tedious work. Also, it generally takes a huge chunk of your time. Two good reasons why many people try to avoid doing it.
There is a great deal of research involved. There is "legwork", checking out what your competition is doing, analyzing their backlinks and figuring out how to duplicate them, then do better than they do. There is setting up link pages, maintaining them, eliminating dead links, etc., etc.
Good software tools can drastically reduce the time required. However, if you want the benefit, if you want to get improved search engine placement, you will need to do the work necessary. It will be worth the effort.
To learn more about how to get improved search engine placement, and about new tools that that can help you get the work done faster, follow the links below...
To understand more about how to get improved search engine placement, visit: Improve Search Engine Placement
For a new SEO tool that will make getting more backlinks a whole lot easier, visit: Improved Search Engine Placement
Jorge Chavez is an experienced Internet marketer at: http://seo4moretraffic.com
Article Marketing - How To Profit From Publishing Online
If you are an author or a professional who has lately been downsized, you can find loads of ways to earn money by doing article marketing without even leaving your house. Sure you might like to write the traditional way - on an assignment given to you by an editor and with a regular salary - but times have really changed.
Lots of people write articles in their home and them sell them online to web pages or print media outlets. Typically, you should market an article before spending time researching, writing, and editing it. An article proposal and sample writing can be used to market the article to ensure there is a buyer before it is finished.
A hot story idea that grabs audience and editors interest is the key to marketing to traditional print media. Find something topical and timely. Every day there are news stories, breaking trend stories, personal experiences and more, that provide marketable articles. Check the news web sites and portals for the latest items.
The internet also provides a new venue for article marketing. There are several services seeking articles from writers. These services often make money from advertising messages that are associated with the articles. These articles need topics that are of interest to potential web researchers and contain key words that the web searchers are likely to use to locate information. "How-to" articles, holiday themes, guides for beginners, and reviews, are staples of this type of writing.
After you have started your own web log, look into joining an ad affiliate service. Such a company places ads on your page and pays you for the number of unique viewers. If you are an expert in some hobby such as coins, stamps or records, you will have a built-in audience.
Your personal life and work experience may be what gives you that edge to deliver unique content in your articles. With the internet being the first choice of many seeking information for things as varied as a new handbag to news to travel, a well-researched article can provide just what they are looking for. Perhaps your point of view, sense of humor or expertise is exactly what will put you ahead of the game and article marketing will be a cinch for you.
Article marketing is a perfect job weather you are retired labor worker or a writer. This new and revolutionary business is perfect for anyone and everyone. It is simple and easy to do, the main thing to keep your mind one is to have unique articles. This will ensure that you gain your readers interest and entertain them. Furthermore to keep their attention you must have unique content that the readers have not yet read or seen. It is simply and easy to do, this is a great job opportunity for anyone and everyone looking to make money the easy way!
Web Site Traffic Building For A Beginner
It is probably common knowledge that website traffic building is the only way to start making money on the internet. If you don't have traffic coming in to click on your links, how on earth are you going to make any sales? First of all, you must realize why Google traffic is the best, how to optimize your website for Google, then you must find other methods other than Google.
Why Google Traffic is the Best
Google traffic is the best way to gain traffic to your website. Not only will you receive targeted traffic depending on what keywords you decide to pursue, but you will also receive a daily amount of traffic for free! Thats right, by utilizing search engine optimization [SEO] , you will receive a daily amount of traffic for free. It may take a while but in due time, you will eventually gain the results you want.
Google as a search engine is better than all the other search engines as well simply because Google directs approximately 80% of the searches on the internet. That means there have been millions of people that have performed billions of searches! It is important that you get your share of the internet as well.
How to Optimize Your Website for Google
It is important that you find keywords that are highly searched but have low competition among other websites. When you find these keywords and put them on your webpage, Google will see you as an authoritative source, and therefore rank you high when a person types in that keyword in the Google search box. It is highly important that you find as many long-tail keywords as possible, so you can get a great amount of organic visitors on a daily basis.
Finding other methods besides Google
It is important to find other methods besides Google as well, because as the old saying goes, it is never good to put all your eggs in one basket. Therefore do some research on other ways you can get targeted traffic to your website. Some of these ways include social networking sites such as myspace, facebook, friendster, and others. Make sure you do not spam, because spam is illegal, however, if you have valuable information that you want to expose to the public then by all means, make your presence known.
Is your website struggling?
Do you need help getting traffic to your website?
Read Free Here:Keyword Elite Specialty.
Kyle Everette is an expert of keyword research & Search Engine Optimization, and believes anybody can build a highly successful website with the correct tools & knowledge.
Targeted Article Marketing - Announcing 4 Practical Ways to Make Money with Article Marketing
With the advent of article marketing, making money online cannot get easier these days. If you have the knack for writing, you can use this marketing tool to augment your traffic that can lead to increased online revenue. You can also write and distribute your articles to sell more products if you are engaged in affiliate marketing.
1. Article submission sites. You have to make sure that each article you write conforms to the rules set by publishers to increase their chances of being posted online. Here are the quick tips to easily win the hearts of publishers: Your articles must be keyword-rich, informative, useful to your target market, content-rich, well-written, short, scannable, and interesting. Articles that meet all the mentioned elements will surely dominate the online arena.
2. Write. Write. Write. One of your objectives in writing and distributing your articles is to make your online presence felt. You can easily do that by writing numerous articles and continuously striving to augment the number of your output.
3. Search engines. In writing your articles, it is not enough that your content is useful and valuable to your target market. Your content will be useless if your potential clients cannot find your articles online. Make your articles search-engine friendly by sprinkling generous amount of keywords and search terms on your content. Don't forget to follow the appropriate keyword density too if you don't want to be penalized for keyword abuse.
4. Target market. There are so many considerations that you need to keep in mind when writing your content but you should put your target market on top of your priority list. Why? These are the people to whom you are writing your articles for and they are the ones who can ultimately help you realized your article marketing goals.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Fast Article Marketing - Revealed - 4 Priceless Secrets to Grow Your Article Marketing
One of the best ways to promote your products and website for free online is through writing and distributing your articles. A lot of ezine publishers and webmasters love free content and if you can provide them valuable articles, they will give you quality inbound links for your website that can give you a lot of exposure.
Here are the 4 priceless secrets to grow your article marketing:
1. Write from the readers' perspective. Keep your readers in mind when writing your articles. It would be better if you can put yourself in their shoes so you will better understand their needs and problems. By doing so, you will become more effective in imparting knowledge that they will find relevant and useful to their lives.
2. Create a compelling author's bio. Most publishing sites will allow you to introduce yourself through your author's bio page. Take advantage of this so your readers will get to know you more on a personal level. Tell them what you do for a living, for fun, and what makes you a great marketer that they should trust. Don't forget to include your most recent photos so they can associate your personal information with a face.
3. Pick the best topics. By this, I mean write about topics that are highly related to your products and services so you will be able to drive quality traffic to your website. For instance, if you are selling wedding dresses, you can write about "Designer wedding dresses", "Where to get cheap but quality wedding dresses", etc. When you do, you will be able to attract the people who are most likely to buy your products.
4. Bank on the quality of your articles. The success of your article marketing campaign largely depends on the quality of your articles. When people see that your articles are well-written and content-rich they are most likely to click on your resource box as they will instantly regard you as an expert on your chosen niche.
To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"
Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.
Using SEO Software To Dominate A Keyword Phrase
Search engine optimization is, as many of us know, a great way of optimizing a web site to rank in the organic search engine results for certain key words. For instance, you aim your website internet marketing efforts at, for instance, the phrase search engine optimization resources.
This can be quite a laborious task without access to search engine optimization software. However, many people only use such software to optimize their own sites and fail to exploit it to find keywords and to study and understand the competition.
A key ingredient in ranking well for certain key words involves back linking. The more sites that link to your page picture which to optimize, preferably with your main keyword to which you aim to optimize being in the "anchor text", the more significant your page will seem to the search engines. Your ranking will therefore improve.
A keyway, however, of studying your competition with a view to beating them is to analyze their back linking strategies. For instance, in the recent software release called 'SEO Equalizer', and there are various functions called 'Promote your Site' and 'Maintain Your Site'.
These functions however can be used to in fact analyze other sites. In the software package, instead of entering your own website URL, analyze the ones of your competitors and superiors.
Finding your competition sites is very straightforward. Once you have identified through keyword research the keyword which you wish to dominate, you enter that term into Google and literally copy and paste the organic search result URLs from the first page one by one into the analyze feature of your SEO Software.
Within a few moments, you will get a list of all of the websites that backlink to that page. All the major packages also will tell you the Google PR of those sites. This information is extremely helpful. It is staggering how often, particularly in even a very competitive niche such as the internet marketing environment, the sites that appear in the first page of the organic Google search results have hardly any quality back links or are hardly optimized for the relevant keywords in the niche.
They will usually have 10 or so links that most of these will be to sites with a Google PR of zero. It is clear that hardly anyone is utilizing a sensible search engine optimization methods.
The major packages, including the new release SEO Equalizer, also have an ability to analyze keywords utilized in a relevant page. This information can be used in two ways. First, you can analyze your direct competitors to see whether their pages are optimized for the key word phrase to which you are aiming. Secondly, you can go to a website like Clickbank and find the best sites advertising products in your niche.
You then one of that site through the key word analysis of feature on your SEO program and find which sites are optimized for what keywords. If you feel that site is being run by someone who knows what they are doing, (an authority site) the chances are they have optimized their sight for the best keywords. And they have it, immediate quick keyword research. Copy and use.
Of course, you can then run those authority sites through the back link Analysis feature and find the source of their back links. Once you have a list of back linking partners for the authority sites and a list of the back linking partners for your competitor sites, you can begin to approach and compile your own list a back links with a view to dominating those keywords.
SEO software is therefore a vital ingredient in the internet and affiliate marketers arsenal in finding keywords and creating an effective SEO campaign. Buf use it to study your competitors!
Simon Harding has been an internet marketer and SEO marketer for three years and is the author of a series of over 30 minutes of free videos at http://seoequalizer.googlepages.com/home on how to use SEO Equalizer to study your competitors most effectively as well as the blog http://www.affiliatebiznews.com
