Just what are the Benefits of Submitting Articles to E-Zines
E-zine advertising is perhaps one
of the most underused forms
of promotion. It is a good idea
to do your homework, before launching your viral marketing campaign. Article writing
and publishing has become the latest buzz
in the internet website marketing world. The name of the game as far as Internet marketing
In the Internet, SEO marketing is the way to go if you want your business to be seen and noticed. There is such a thing as a SEO marketing specialist who aids clients and website owners in their quest to have bigger sales and more traffic to the site. The Aim of SEO Marketing: SEO strategies has mainly one aim and that is to bring traffic to a certain site. Traffic is seen as prospective buyers and clients of the site owner. Therefore, traffic is a much needed "commodity". Many Internet users visit sites that they have been redirected to or sites that have been presented by search engine results, and they get hooked on these sites. In other words, some users do not specifically seek out that particular site but they might have been led to it by it being in the top ten high ranking sites presented after a search engine query.
Now you see how important getting high ranking is during searches. Sites that rank in the top ten are most likely visited by more users than those that are ranked lower. Many users do not bother to look for more sites if they find what they are looking for in the first few sites presented in a search. This is why many sites employ search engine optimization methods to encourage higher ranking and to achieve successful Search Engine Optimization strategies.
The Value of SEO Marketing: The value of Search Engine Optimization strategies is that people who work to market your site know what they are doing and may be objective about what your site requires. By hiring and working with a Search Engine Optimization marketing expert is also a way of fully understanding how the search engines work and what is needed to meet the requirements of being in the top ten pages of a search engine.
SEO Marketing Tools and Strategies: There are many ways of getting your site in front of many Internet users. These strategies are all included in search engine optimization and website optimization. Most sites are optimized to suit the requirements of search engines. Many search engines index and catalog sites in accordance to the data and information that the site owners have submitted and the data and information that the search engine crawlers have gathered from the web site. The way that the data and information is presented in the site is important and so is the submissions that are given to the search engines. It is the role of the Search Engine Optimization marketing expert to be able to fully recognize the right data and information to supply for the site and submit to the search engines. Search Engine Optimization marketing companies are hiring, at an unprecedented pace, SEO strategies consultants to accommodate the increasing demand for quality SEO strategies experts that can handle search engine optimization and SEO marketing for various sites
Among the many SEO strategy tools that can propel a site to the first page of a search engine result is content. Content that is relevant to the site is what sites need to make it stand out from others that have irrelevant content and improper web design. This is the importance of keyword or key phrases that are integrated ion to the article used for the site. These articles carry the information that robotic crawlers need in order to properly index a site according to what it contains and what it can offer to users. The relevance factor holds true when link building. One way inbound links from relevant sites are extremely relevant.
Search Engine Optimization marketing strategies also include designing the web site in such a way as to make it easier to use and for the texts and images to load quickly. It is important for the web site to be quick loading in order to hold the attention of the users. Sites that take too long to load or have large images that hinder quick access to the texts will most likely be abandoned by the users in favor for a much faster site. Part of SEO marketing is to meet the demands and needs of the people by providing a web site that has relevance and the information that the users need.
The problem with SEO strategies is that there is a fine line of distinction between black hat and white hat methodologies. Some SEO experts employ underhand methods to gain high ranking for their clients' sites. Many overzealous SEO experts might integrate a few well placed codes and hidden texts that could raise the ranking of a certain web site. Human users will not be able to see these codes and text but the spiders and crawlers used by the search engines to help index a site will be able to read these and gather these as relevant information regarding the site. The results of these actions will lead to the site being banned from the search engine and the SEO company might be included with this. It is best to practice white hat methods of SEO marketing to have long lasting results.
Moe Tamani is a SEO Consultant with a leading US based SEO Company.
Viral marketing is a methods of list building
There
are multiple methods
of list building, and if you are just getting started, until you have gained mastery over one or two methods, it
is advisable to use multiple methods of list
building strategies. You’ll see every step of the process, no matter how
small, in exacting detail so
Search engine optimization is a term often used to describe an array of techniques aimed to boost ranks when people search for a given keyword or key phrase. Many web site owners often spend money and time building a web presence. Unfortunately the most important step is often overlooked: how can you be found?
Years ago it was fairly easy to design a site, write content and submit it to a directory or two. Odds would be that the search engines would rank the site well for keywords related to the copy present in the web pages.
Furthermore, as the search engine technology and the number of web sites was not what it is today, using keyword repetition and many questionable tactics such as creating many domains with the same content, pretty much assured prominent positioning.
The reality of today' s search engine marketing has changed dramatically. Any web site owner needs to work hard to be found for any popular term in Google, Yahoo! or MSN search. The stakes are high because more and more people use the internet to find goods and services.
If you do not have an web presence and plan to get into the online arena, you have a disadvantage: Google in particular will not rank a new domain very high. As the web site "ages", ranks will improve.
Older domains with an established presence are in better shape to achieve good results sooner. I will describe some of the most important factors involved in reaching top positions in the search engines.
-Clean code: Search engines like a well coded site: please to dot use Word to design a web page. It creates "dirty" html code. Be also careful with WYSIWYG editors. Some put proprietary tags that are search engine unfriendly.
-Content: I can not emphasize enough how important it is to write extensive content so that the search engines recognize the site as relevant to the people who search for a particular keyword.
-Tags: Make sure the title and description tags contain the keywords you want users to look for.
-Linking: Linking refers to other sites linking to one. This is a very important factor; search engines count links as a "vote". The reasoning is that if site A links to site B, then site B must be useful. Links can come from important directories such as Yahoo! or Dmoz. They can also come from other relevant web sites. For example, if you sell paintings a link from an art school or a gallery would be important. Please do not exchange links with questionable sites such as link farms. Link farms are directories that exist for the sole purpose of gathering links with no valuable content. Make sure that, when possible, links to your site contain anchor text with the keywords being targeted. Post articles about your services and products and include a link to your site. Many reputable article sites will appreciate your content. Publish online press releases.
These are some of the most important factors for search engine optimization. I will describe now what should never be done because it can lead to a search engine ban on a site.
-Do not stuff meta tags with the same keywords. It is a sure way to be penalized.
-Do not hide keywords by using the same or similar color text as the background.
-As I mentioned above, do not exchange with questionable sites.
-Do not use "cloaking" software to serve "ad hoc" pages to the search engine spiders.
-Do not create multiple domains with the same content. You will be found out and search engines will at a minimum ban all the duplicates.
Effective search engine optimization will take time, expertise and money to accomplish. The results will be well worth the effort.
Fabio Braghi is the owner of Seotampa, a search engine optimization company
Article Marketing on the Internet is a whole different story
Article Marketing on
the Internet is a whole different story because of the way your articles reach humans who have an interest in them. Article Marketing will
help you increase your link popularity, search engine positioning for your keywords and phrases, and it helps you reach
more potential customers for your products or services.
Article marketing is the most effective marketing tool in the internet today - I am sure you have heard of that a million times. But what they usually don't say is that, it can only be effective if you care to do it right. You need to consider several elements to make sure that you satisfy your readers and the search engines while effectively promoting your products through your content.
1. To increase the chances of your articles being picked up and republished, make sure that they are well-written, content-rich, timely, informative, and factual. They must also be useful and offer solutions to the pressing issues of your target market. If you can consistently produce these kinds of articles, you can be assured that you will drive quality traffic to your site and establish your expertise online in no time.
2. To increase your conversion rate, strive to create compelling resource box. Remember, it must be short but catchy. Use powerful words that can potentially entice online users to check on your website. It would help if you can offer incentives like free ebooks or articles to people who click on your website's URL.
3. Write more. To strengthen your online presence and further communicate your expertise, you need to create more articles on a regular basis. This can lead to numerous inbound links that will help drive more traffic to your website and improve your page ranking.
4. Plan ahead. There are a lot of smaller tasks associated with article marketing which include: article writing, article submission, keyword and topic research, and tracking of your performance online. To make sure that you will be able to do all these tasks, I suggest that you establish a workable schedule and stick to it.
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